How to add value to Print: Mastering the Personalisation Experience with XMPie

Phil Gaskin, Business Development Channel Manager at XMPie discusses the importance of enhancing print value through effective personalisation using XMPie. He argues that personalisation should be creative, leverage AI, integrate physical and digital elements, streamline ordering, and be scalable. XMPie's tools facilitate this, enabling the transformation of basic print into impactful marketing.