Empowering
People in Print
Club FESPA Online offers practical, engaging and thought leadership advice to help drive businesses forward.
How to Guides
How to build brand trust using customer reviews
Reviews can benefit or damage your business’s reputation. From spreading the word to social proof, here is why reviews matter and what you can do to manage your customer reviews to improve your brand’s reputation.
How to maximise the automation of your production workflow
Workflow automation has evolved beyond basic file prep, now encompassing job submission, prepress, and postpress. Printers automate to boost productivity, cut waste, and address skill shortages. Implementing tailored automation, from RIPs to MIS, optimises throughput and profitability, minimising human intervention.
How to use social media to market your print business
Want to know how to drive sales and business awareness through social media? We take a look at how to stay relevant, find your audience and grow sales through social channels.
How to spot false green claims
Common deceptive green claims and how to uncover them.
How to use Porter’s Five Forces model for risk management
Porter’s Five Forces is a simple model that can help you to plan strategically for business success now and in the future.
How to protect your tech stack
When tech goes wrong, it can severely damage your cashflow – and your reputation. Here’s what to look out for and why it is important to keep up to date with tech for your business.
How to avoid carbon offsetting and stay sustainable
We look at the issue of greenwashing – especially in light of the changing status of carbon offsetting – to determine how print businesses can stay truthful.
How to manage your supply chain ethically
Here’s how to implement effective supply chain management for commercial advantage but also to comply with environmental, social and governance (ESG) standards.
How to get certified without greenwashing
Certifications can really help printers to show they’re working towards sustainability – but are they always what they seem?
How print businesses can have better relationships with new, young staff
Recruitment and retention remains a problem in many print businesses. We spoke to best-selling author and expert in emerging generations Chloe Combi about how printers can maximise their relationship with young workers.
How AI can benefit your data collection
Printers are collecting data about everything from costs to customers and inventory. But how can AI help you to make the most of that?
How to use text prompts for Chat GPT
From creating content to customer service, ChatGPT and other AI platforms are proving to be very useful to printers. But are you using it to its full potential, and how can you get the most out of it?
How to integrate AI into your customer services
Chatbots are growing ever more helpful and sophisticated. What can they do for you, and why should print businesses embrace this customer-facing aspect of AI?
How to unleash the personal assistant value of AI
AI assistants have evolved in a short time. We take a look at how they're impacting print businesses and how they can help you.
How to secure funding in difficult economic times
Small businesses need new strategies to secure funding when faced by economic challenges, from government initiatives to alternative sources and collaborations.
How to navigate the impact of generative AI
What are the implications of generative artificial intelligence and large language models for the print industry?
How to stop fakes entering your supply chain
Counterfeit garments take profits from producers, but technology can help avoid this and differentiate fakes from authentic items.
