Empowering
People in Print
Club FESPA Online offers practical, engaging and thought leadership advice to help drive businesses forward.
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FESPA Bulgaria: inspiring youth
Dessy Todorova, Secretary of FESPA Bulgaria, describes how a Careers Show helped ignite a passion for printing in young people.
Enter Gen Z: bridging the generational gap in the workplace
With more generations than ever in the workplace together, how can we blend them successfully to create a thriving business?
How to spot false green claims
Common deceptive green claims and how to uncover them.
How to use Porter’s Five Forces model for risk management
Porter’s Five Forces is a simple model that can help you to plan strategically for business success now and in the future.
The rise of AI in fashion production
We spoke to fashion-tech consultant Thomas Rothery about what artificial intelligence can do for design generation and forecasting retail trends.
Steve Lister: a practical guide to making green claims
Sustainability and print consultant Steve Lister describes how printers can avoid accusations of greenwashing.
Does digital marketing really work better than print marketing?
As the popularity of digital marketing continues to rise, is there still a place for print marketing in an increasingly online world? We look at whether digital marketing works better than print, or vice versa.
Digital signage boosts OOH advertising
Rapidly changing digital screens in high streets and transport networks can reach more customers.
Bernd Zipper at Zipcon: AI, e-commerce and the new DNA of print
Club FESPA Online speaks to Bernd Zipper – one of the leading consultants for the transforming print industry – and ask him what the future holds.
FESPA Finland: leaders in sustainable printing
Minna Pettersson, Executive Director of FESPA Finland – along with Laura Makelin at Grano and Jari Martovaara from Punamusta – discuss the state of the wide format industry in the world-leading nation for sustainability.
Watching out for greenwashing
In the face of legislation designed to prevent greenwashing, Two Sides tells us why printing businesses should take care to be honest and open about their practices.
How to protect your tech stack
When tech goes wrong, it can severely damage your cashflow – and your reputation. Here’s what to look out for and why it is important to keep up to date with tech for your business.
How to avoid carbon offsetting and stay sustainable
We look at the issue of greenwashing – especially in light of the changing status of carbon offsetting – to determine how print businesses can stay truthful.
A sustainable future for self-adhesives
We speak to SAISAG founder Steve Lister about why he is so pleased that FESPA is ensuring self-adhesive sustainability.
Ecobanner: super-large format PVC-free banners for outdoor advertising
We spoke to GALE Pacific about its cost-effective PVC-free solution for outdoor advertising, which delivers the durability of comparable PVC fabrics at up to 50% less weight, and reduced disposal costs of up to 60%.
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The Midjourney experience: creating AI generated images for print
We speak with Midjourney expert Marshall Atkinson about some of the frequently asked questions printers have around the practical considerations of using AI-generated images.
FESPA in Thailand: TINPA goes from strength to strength
Grace Paksookchai, Board member of TINPA, the Thai FESPA Asssociation, describes the challenges of sustainability and investment to the industry in Thailand.
