Empowering
People in Print
Club FESPA Online offers practical, engaging and thought leadership advice to help drive businesses forward.
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Steve Lister: a practical guide to making green claims
Sustainability and print consultant Steve Lister describes how printers can avoid accusations of greenwashing.
Does digital marketing really work better than print marketing?
As the popularity of digital marketing continues to rise, is there still a place for print marketing in an increasingly online world? We look at whether digital marketing works better than print, or vice versa.
Digital signage boosts OOH advertising
Rapidly changing digital screens in high streets and transport networks can reach more customers.
Bernd Zipper at Zipcon: AI, e-commerce and the new DNA of print
Club FESPA Online speaks to Bernd Zipper – one of the leading consultants for the transforming print industry – and ask him what the future holds.
FESPA Finland: leaders in sustainable printing
Minna Pettersson, Executive Director of FESPA Finland – along with Laura Makelin at Grano and Jari Martovaara from Punamusta – discuss the state of the wide format industry in the world-leading nation for sustainability.
Watching out for greenwashing
In the face of legislation designed to prevent greenwashing, Two Sides tells us why printing businesses should take care to be honest and open about their practices.
How to protect your tech stack
When tech goes wrong, it can severely damage your cashflow – and your reputation. Here’s what to look out for and why it is important to keep up to date with tech for your business.
How to avoid carbon offsetting and stay sustainable
We look at the issue of greenwashing – especially in light of the changing status of carbon offsetting – to determine how print businesses can stay truthful.
A sustainable future for self-adhesives
We speak to SAISAG founder Steve Lister about why he is so pleased that FESPA is ensuring self-adhesive sustainability.
Ecobanner: super-large format PVC-free banners for outdoor advertising
We spoke to GALE Pacific about its cost-effective PVC-free solution for outdoor advertising, which delivers the durability of comparable PVC fabrics at up to 50% less weight, and reduced disposal costs of up to 60%.
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The Midjourney experience: creating AI generated images for print
We speak with Midjourney expert Marshall Atkinson about some of the frequently asked questions printers have around the practical considerations of using AI-generated images.
FESPA in Thailand: TINPA goes from strength to strength
Grace Paksookchai, Board member of TINPA, the Thai FESPA Asssociation, describes the challenges of sustainability and investment to the industry in Thailand.
How to manage your supply chain ethically
Here’s how to implement effective supply chain management for commercial advantage but also to comply with environmental, social and governance (ESG) standards.
How to get certified without greenwashing
Certifications can really help printers to show they’re working towards sustainability – but are they always what they seem?
The future of industrial inks – from film insert moulding to haptics
Marabu is a world-leading manufacturer of screen, digital and pad printing inks and creative colors, offering a wide variety of solutions for industrial and graphic printing applications. We spoke to the team at Marabu, near Stuttgart, Germany, as the firm celebrated its 165th birthday.
Smart finishing with automated cutting system
Elitron has unveiled its new next-generation Kombo TAV system, which leverages AI to anticipate more demanding customer needs.
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Verband Druck Medien Österreich: teaching the secrets of digital printing
Around 1,200 students explored printing companies across Austria, gaining first-hand insights into the vibrant world of digital printing. Club FESPA Online speaks to Peter Sodoma, Managing Director of Verband Druck Medien Österreich (the Association of Printing and Media in Austria).
