Digital Printing

Kornit’s Atlas MAX triumphs market challenges and takes on-demand production to new heights

by FESPA | 20/05/2021
Kornit’s Atlas MAX triumphs market challenges and takes on-demand production to new heights

Kornit Digital has announced the release of its new MAX technology, establishing a new standard for on-demand fashion and apparel production.

The fashion and retail market has never been more demanding, with customers presenting detailed requirements to brands and fulfillers. 
 
  • Quality: The fabric, color match, and print durability must be consistently excellent. 
  • Durability: Fabrics and prints must remain vibrant despite weather conditions and multiple laundries. 
  • Service: On-demand consumerism and supply chain shifts demand quick response and production.
  • Creativity: Garments should allow consumers to stand out from the crowd and express themselves.  
  • Values: Brands are tested on their products and values, including fair trade and sustainability.
  • Online-first: In the digital era, trends are born every minute according to the latest social media posts.

Achieving these goals at scale is no easy task, making high-volume production even more challenging.

The Atlas MAX raises the bar and boosts business growth 

Each and every one of these challenges was taken into consideration when designing and building the Atlas MAX. Powered by Kornit’s revolutionary new MAX technology, the Atlas MAX answers every on-demand production need and offers creative freedom and growth opportunities you’ve never dreamed of. 


Textile printers and brands gain a new level of quality, consistency, efficiency, and uniqueness. On the one hand, production becomes more accurate thanks to precise color-matching capabilities, smart ActiveLoad automation, and robust production. On the other, it’s more flexible thanks to versatile design options, a wider color gamut, the use of multiple fabrics, and Kornit’s new XDi decorative applications that create never-before-seen effects of simulated embroidery, vinyl heat transfer, and other high-density prints.  
 
Kornit’s signature sustainable approach is present in the MAX technology and the Atlas MAX. On-demand capabilities eliminate overproduction, excess inventory, and waste; Kornit’s single-step waterless procedures save energy; and finally, in addition to GOTS and OEKO TEX approvals, the company’s commitment to plant trees makes the Atlas MAX CO2-neutral. 

Main Atlas MAX features 

  • Powered by advanced MAX technology 
  • Continuous high-speed production
  • Minimal setup and training
  • Eco-rapid ink set with eco-fix fixation 
  • Eco-rapid QFix and intensifier 
  • Enhanced print durability 
  • Soft hand-feel even with ink-heavy impressions
  • Reduced staining on challenging fabrics
  • Advanced color-matching and a wide color gamut
  • Compatible with Kornit’s ActiveLoad system
  • Kornit's XDi technology: 3D effect and high-density printing
  • CO2-neutral 
  • GOTS and OEKO TEX approved


Advance to the Atlas MAX and unlock the full potential of on-demand production. Maximize your business growth opportunities, tackle any task, and produce iconic garments that business partners and customers would love.
 

by FESPA Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

The pros and cons of Digital Signage and Printed Signage
Signage

The pros and cons of Digital Signage and Printed Signage

Sonja Angerer discusses the pros and cons of both digital signage and printed signage. Current developments such as artificial intelligence and spatial computing are changing the situation once again. How will this shift affect printers?

18-04-2024
How to create an efficient smart factory
Personalisation

How to create an efficient smart factory

Debbie McKeegan speaks to industry specialists at Personalise Make Wear in Amsterdam about smart factories and customisation technology. Debbie speaks to Antigro, Caldera, Print Logistic, Inkcups and Kornit Digitial.

18-04-2024
Standard lighting conditions for wide format printers and their many markets
Wide Format Printing

Standard lighting conditions for wide format printers and their many markets

Paul Sherfield shares the various standard conditions that are required for wide format printers as colours can appear differently dependent on the differing types of lighting and environments.

17-04-2024
EFKA launches new fully integrated webshop
Signage

EFKA launches new fully integrated webshop

EFKA, a leading producer and European market leader in aluminum textile frames, announced the launch of its new webshop that is fully integrated into the website and offers numerous advantages for customers.

17-04-2024