Blog

Understanding sustainability reporting

by Laurel Brunner | 22/08/2022
Understanding sustainability reporting

Laurel Brunner details the importance of sustainability reporting and how the printing industry is working to transition to a low carbon economy to meet the needs of print buyers with robust Environmental, Social and Governance (ESG) policies.

Sustainability reporting is a big deal for brands who buy a lot of print, especially those serving consumers. Those brands need a lot of packaging for their goods, much of it plastic and too little that is recyclable, so anything positive they can shout about is a plus.
The big brands tend to write their own sustainability reports with an eye on their shareholders and customers. There is little consistency in what gets reported and what does not however. The general rule seems to be to brag about the positives and ignore the not so positives. This results in lots of variation in reported data.

So should we read corporate sustainability reports with a sceptical eye? Or should we be happy that there is a commitment to open sustainability communications at all? Is it just cosmetic greenwashing, or are these reports truly informative roadmaps that companies intend to stick to? Probably the answer is somewhere in the middle, although there are standout examples at both extremes (the egregious abuser that is Asian Pulp & Paper springs to mind).

The difficulty with sustainability reporting is that companies know they need to do something, so they are keen to shout about comprehensive commitments. Mostly those commitments are to things that also benefit the business and do not cost too much to implement, like improving energy efficiency. But there is also an incentive to tick as many green boxes as possible because that plays well in the market.

Many large printing and publishing companies are starting to understand that sustainability reporting is becoming an expectation. They are consequently publishing sustainability reports and setting targets. But there is no formula for what should be specified in an environmental report, and within printing and publishing there is no means of fairly comparing sustainability reports like for like. What is needed is a reporting model that focuses on driving change in supply chains, encourages good practise and moves the sector closer towards a circular economy.

The graphics industry is working to transition to a low carbon economy to meet the needs of print buyers with robust Environmental, Social and Governance (ESG) policies. These are developed to meet the expectations of consumers and citizens, to help companies move towards net-zero, and to reflect United Nations Sustainability Development Goals (UNSDGs).

A standard way of reporting the printing and publishing industries’ environmental aspect and impact data would provide a toolkit that encourages improvements to the environmental footprint of their businesses and supply chains over time. This helps us all move closer to net-zero.

Source Information: This article was produced by the Verdigris Project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Miraclon, RicohSplash PR, Unity Publishing and Xeikon.

by Laurel Brunner Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

The Green Grads EPSON cco-cextile challenge graduates showcase their talents
Features

The Green Grads EPSON cco-cextile challenge graduates showcase their talents

Exhibiting at Manchester’s historic Victoria Baths during the Great Northern Contemporary Craft Fair the Epson Eco-Textile Challenge graduates received an enthusiastic welcome.

30-11-2023
Neil Felton on investing into the print community via FESPA Associations
Videos
7:50

Neil Felton on investing into the print community via FESPA Associations

FESPA's CEO, Neil Felton speaks to Debbie McKeegan about the important or reinvesting and supporting the print community. FESPA achieves this by investing into its 37 global Associations.

29-11-2023
Neil Felton on investing into the print community via FESPA Associations
Business development: screen printing or digital printing?
Features

Business development: screen printing or digital printing?

Screen printing and digital printing are 2 common printing processes in sign-making. But what are the differences between the 2, what are their advantages and disadvantages, and how can printers earn the most money using new technologies?

29-11-2023
Forgra Colour Management Symposium to offer guidance on how to improve efficiency and reduce waste
Blog

Forgra Colour Management Symposium to offer guidance on how to improve efficiency and reduce waste

Paul Sherfield speaks to Andy Kraushaar, Head of Pre-Press Technology at Fogra about the Fogra Colour Management Symposium coming up in February 2024 and why it’s an important event to help you improve efficiency and reduce waste.

28-11-2023