Speakers described real-world adoption: NDigitech’s long-term cloud and AI journey, examples of generative-AI-enabled product editors (Design and Buy) that create imagery and then auto pre-flight it, and the need to integrate storefronts (Shopify/Etsy) for discoverability via AI search platforms. The panel argued that AI should be combined with human intelligence (AI + HI), that companies must prioritize centralized data/asset management and automated workflows before investing in larger presses, and that robotics and automation can (in parallel with AI) reduce errors, increase throughput and allow scaling—provided teams are trained and hiring criteria include AI capability. The session closed with practical recommendations around hiring, workflow mapping, service-focused offerings and the commercial imperative to adopt AI to remain competitive.
As we close on the 3rd edition of FESPA Middle East, it has been another great year bringing together the speciality print and signage community. Industry professionals have been able to experience the latest technologies live in action, connect with experts, explore the next market opportunities within the free educational programme, and access a range of solutions and resources to inspire and prepare their business for the year ahead.
