What exhibitors think about European Sign Expo
Exhibitors share why it is essential for them to exhibit at Europe’s leading signage and visual communications exhibition. Do business with thousands of global visitors from over 100 countries.
Showcase your latest innovations and technologies alongside over 500 international, leading exhibitors in print, signage and personalization. European Sign Expo will return from 19th - 22nd March 2024 at the RAI Amsterdam in the Netherlands.
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Recent news
How Corrugated Packaging Providers can deliver Personalisation at scale through Corrugated Packaging
In today's rapidly evolving e-commerce landscape, the unboxing experience has become a pivotal touchpoint between brands and consumers. Recognizing this, Packsize and EFI have collaborated to introduce the Packsize EFI X5 Nozomi, a groundbreaking solution that empowers packaging providers to deliver personalized and memorable unboxing experiences to their brand, retail, and 3PL customers.
How to make a statement with interactive digital signage
Rob Fletcher discusses recent advancements in interactive digital signage across various sectors. He shares examples of innovative campaigns and installations that illustrate the diverse ways this signage is used to create engaging experiences and improve collaboration. Examples include Ocean Outdoor's Coca-Cola collaboration using AI and QR codes, Blue Square X's 110-inch interactive display, and PPDS's installation of collaboration displays at Oracle Red Bull Racing's offices.
Bridging the Gap: Digital and Non-Digital Signage
While digital signage has grown rapidly, Rob Fletcher demonstrates that non-digital signage remains relevant and valuable. Companies are increasingly using both types of signage together to create engaging and innovative campaigns. The European Sign Expo 2025 will further explore these developments in the signage industry.
How big brands use personalisation to connect with their customers
Personalised print is a valuable tool for companies looking to strengthen consumer connections and boost sales. Major brands like Coca-Cola, Cadbury, Heinz, and Diageo are leveraging this medium to offer customised products and experiences.