Wallpaper Ink customises with Soyang Europe

by FESPA | 11/01/2017
Wallpaper Ink customises with Soyang Europe

UK wallcoverings producer Wallpaper Ink has paid tribute to Soyang Europe after using various media from the company to support and expand its creative service offering. 

Based in South Wales, Wallpaper Ink not only has a wide-ranging customer base, but also a very open and bespoke offering that requires the company to be very creative in order to respond to the demands of clients.

The firm uses substrates from Soyang Europe to produce some of this work, and founder Scott Evans has said that both the quality and range of solutions on offer has helped his company to take on all types of work. 

“We offer customers a choice of three different substrates upon which to have their image printed,” Evans said. “Depending on their installation requirements and skills, they can select from a traditional, pasteable paper, a self-adhesive product or our top-of-the-range spray-activated material.”

Soyang’s SoMagic pasteable product is one of the solutions utilised by Wallpaper Ink, printing images on the media using its bank of Roland eco-solvent printers. The firm also uses the ST035 self-adhesive, paste-free product for certain jobs, while Evans speaks highly of the SoMagic Water Glue solution.

“The adhesive is activated by spraying the wall with water, which makes the paper easy to handle and put in place,” he sad. “It makes it very simple to line up images or patterns drop-to-drop and really helps people get over any perceived barriers to taking a DIY approach to hanging wallpaper.”

Evans added: “Soyang Europe’s substantial stockholding and next day delivery really help us cope with demand,” Evans states. “We know we can call off stock and receive it the following working day, so our inventory is kept low – but we can still work with the confidence to respond promptly to even the largest orders.”

Expanding on the company’s recent success, Evans reveals details of a business plan that includes an exclusive deal with Adobe. The link-up allows customers to choose from more than 40 million images on the Wallpaper Ink website, as well as the option to use their own images.

Evans went on to say that such has been the success of this model that the firm is now looking to expand into other types of work, citing trade print as one of the company’s potential expansion sectors.

“We’re being approached for trade print more and more thanks to the reputation we’re forging for expertise in the wallcoverings sector,” Evans said. “Wallpaper Ink is very much open for business from print companies looking to receive a high-quality specialist print for their customers.”

Last call for entries for FESPA Awards 2017 

Each year, the FESPA Awards give companies around the world the chance to show off some of their best work to the global industry. With a whole host of categories open to entrants, companies can submit all types of work.

From building wraps and vehicle graphics, through to posters and t-shirts, the FESPA Awards attracts a wide range of entries, helping to showcase the diversity of the industry.

Companies that make the final shortlist, which will be announced in early March, will have their work featured at the main FESPA 2017 event in Hamburg, Germany. Winning entries will be invited to a Gala Dinner on Wednesday May 10th at the Grand Elysee Hamburg Hotel to celebrate their success with excellent food and live entertainment, in what promises to be a positively electric atmosphere.

To find out more about the FESPA Awards 2017 and for information on how to enter, visit: http://www.fespaawards.com.

Act quickly; there are only two weeks to apply. The closing date for entries is 27th January 2017.

by FESPA Back to News


Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

WrapFest 2024 sponsors put it in the fast lane
Vehicle Wrapping

WrapFest 2024 sponsors put it in the fast lane

WrapFest, the premier show for the vehicle and surface detailing community, has announced that 11 of the world's leading wrapping specialists have joined as sponsors, with more on their way, positioning it for an exceptional second event this October.

Transfer printing vs Foil cutting - what technique should you invest in?
Garment Printing

Transfer printing vs Foil cutting - what technique should you invest in?

There are many ways to decorate t-shirts and other apparel. Transfer printing and foil cutting are the most common techniques used. Sonja Angerer discusses which technology is best suited for which applications, which tools are needed and what printers should consider when investing.

Is inkjetprinting perfectly suited for promotional gifts?

Is inkjetprinting perfectly suited for promotional gifts?

Promotional gifts continue to be appealing for customers. Digital printing is perfect for taking haptic advertising to the next level. Sonja Angerer discusses what makes the combination of inkjet printing and promotional items so appealing for printers.

How to leverage technology to disrupt the future of sportswear manufacturing

How to leverage technology to disrupt the future of sportswear manufacturing

FESPA's Textile Ambassador, Debbie McKeegan speaks to 5 industry specialists from Stahls' UK & Europe, Kornit Digital, Antigro Designer, MS & JK Group and JK Group about the opportunities, challenges and solutions currently available for on-demand digitally printed textile production.