Personalisation
Personalisation with Ningbo Shenzhou Knitting Co Ltd
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Mark Gervais, Director of Screen Print at Ningbo Shenzhou Knitting Co Ltd about Personalisation versus Customisation and the current demand from customers from businesses.
Mark discusses the added value for brands to offer Personalisation to their customers and how the success of Personalisation is entirely dependent on the consumers.
Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: HOME - Personalisation Experience 2023
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
Personalisation
Smart factories and customisation technology explored at Personalise Make Wear 2024
FESPA's Textile Ambassador, Debbie McKeegan speaks to industry specialists at Personalise Make Wear at Personalisation Experience and Sportswear Pro 2024 held in Amsterdam. Each day of the exhibitions Debbie hosted a fire-side chat with these specialists to discuss various industry topics. During this Fire-side chat with Antigro, Caldera, Print Logistics, Inkcups and Kornit Digital they discuss the role of digital technologies in personalisation, reshaping the supply chain, the future of manufacturing and more.
19-04-2024
Signage
The pros and cons of Digital Signage and Printed Signage
Sonja Angerer discusses the pros and cons of both digital signage and printed signage. Current developments such as artificial intelligence and spatial computing are changing the situation once again. How will this shift affect printers?
18-04-2024
Personalisation
How to create an efficient smart factory
Debbie McKeegan speaks to industry specialists at Personalise Make Wear in Amsterdam about smart factories and customisation technology. Debbie speaks to Antigro, Caldera, Print Logistic, Inkcups and Kornit Digitial.
18-04-2024
Wide Format Printing
Standard lighting conditions for wide format printers and their many markets
Paul Sherfield shares the various standard conditions that are required for wide format printers as colours can appear differently dependent on the differing types of lighting and environments.
17-04-2024