Ultimate vehicle visibility solutions from Avery Dennison

Avery Dennison launches new comprehensive range of vehicle reflective films designed for the highest vehicle visibility.
Amongst the material science innovations Avery Dennison Graphics Solutions premiered at FESPA 2018, a full range of reflective films were featured. These films are designed to offer the highest possible vehicle visibility.
The Senior Director of Marketing and Channel Strategy at Avery Dennision, Oliver Guenther commented that the Avery Dennison’s V-8000 Series of reflective film is one of the new range’s stars, with 6 unique colours and all-in-one prismatic technology: “The extreme, omnidirectional reflectivity that is offered by V-8000 materials is unique to Avery Dennison. This means there is a substantial improvement to visibility at night and in other low light conditions. Also, vehicles with V-8000 stand out more in the day. This is a solution that is ideal for vehicle safety and brand visibility.”
The V-8000 materials reflect well across all directions which means that installation is simpler for converters. The films conform perfectly to simple curves and can be applied in any orientation. With a 1.22m width, this guarantees less material waste and the materials can be printed and cut. A solid metallic layer means they are water resistant and resistant to dirt and reflectivity loss from dents.
Guenther explained that the entire Avery Dennison reflective product range provides several additional options as well as the V-8000 Series: “Converters can select from the V-4000 Series which is a fantastic beaded reflective film that is available in 6 colours which is applicable for long-term commercial and emergency fleet applications. The V-4000E is suitable for truck and trailer applications and complies with ECE-104 Class E. In addition, we offer omnidirectional Conspicuity Tape materials for rigid surfaces and flexible PVC curtains. This enables high-visibility areas to be created on vehicles in any required configuration. If a vehicle needs to be seen or if a brand needs to be more prominent then these high-visibility portfolios offer a complete range of choices.”
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers
Personalisation Experience 2025 (6 – 9 May 2025, Messe Berlin, Germany) is running its inaugural SmartHub Conference from 6 – 8 May 2025.

Special Effects in DTF: How Neon Inks Are Making Apparel Pop
Neon fluorescent inks are the latest innovation in DTF printing, offering vibrant, eye-catching effects under both daylight and UV light, giving apparel decorators a competitive edge. Testing shows good wash durability, though market perception of added value is still developing. With increasing adoption and ongoing technological advancements, neon represents a significant upgrade for creative customisation.

Unlocking Growth Opportunities in the Printed Personalised Apparel Industry
The printed personalised apparel industry is booming, projected to reach $10.1 billion by 2030. Driven by consumer desire for self-expression and branding needs, technological advancements like DTG/DTF and e-commerce integration are key. Sustainability, eco-friendly materials, and on-demand printing are crucial growth drivers. Businesses leveraging these trends, including AI and social media, have significant commercial potential.

How to grow your business with white ink applications
Opaque white ink is revolutionising signage, vehicle graphics, wallcoverings, short-run and wood packaging, and window blinds by enhancing vibrancy and clarity. This enables printers to offer high-demand, standout products, boosting profit margins. HP Latex white ink applications and their large format printing solutions will be showcased at FESPA 2025 in Berlin.