Personalisation
Personalisation with Mike Horsten from Agfa
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Mike Horsten, Global Segment Manager, InteriorJet & Textiles at Agfa about personalisation. Mike shares how he perceives Personalisation.
Mike explains that over the last 20 years Personalisation has grown and evolved, in the past it was a bespoke, individualised and an expensive service which offered a "one-off" product. Whereas today, personalisation is affordable and there is the ability to create numerous copies of a personalised product.
Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. Four one-day conferences, plus an application showcase incorporating Printeriors, will bring this core topic to life.
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Personalisation
Key trends and market shifts on Personalisation and Sportswear with Epson
Debbie McKeegan speaks to Duncan Ferguson, VP of Commercial and Industrial Printing at Epson Europe about the market shifts and current trends around personalisation. Duncan shares the key trend of merging both fashion and sportswear.
25-04-2024
Vehicle Wrapping
Sustainable substrates for vehicle wrapping
As demand for environmentally friendly applications continues to increase, Rob Fletcher takes a closer look at some of the more sustainable materials available to companies working in the vehicle wrapping sector.
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