Personalisation with Kirk Lewis from HP
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Kirk Lewis, Global Head Site Flow Sales from HP about Personalisation. Kirk describes Personalisation as the ability to allow customers to fully express themselves however they like and how it has a different meaning for each person. Would individualisation be a more fitting name instead of Personalisation?
Richard discusses the current obstacles facing Personalisation from expanding and Kirk describes these obstacles as being due to accessibility, knowledge and awareness. Not all customers have access to technology or the knowledge on how to use it. Richard and Kirk also discuss why big brands and retailers not currently offering Personalisation? Kirk emphasizes that the print industry need to expand and get into new markets to grow their business. Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich.
The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: https://www.personalisationexperience...
Neil Felton on investing into the print community via FESPA Associations
FESPA's CEO, Neil Felton speaks to Debbie McKeegan about the important or reinvesting and supporting the print community. FESPA achieves this by investing into its 37 global Associations.
Business development: screen printing or digital printing?
Screen printing and digital printing are 2 common printing processes in sign-making. But what are the differences between the 2, what are their advantages and disadvantages, and how can printers earn the most money using new technologies?
Forgra Colour Management Symposium to offer guidance on how to improve efficiency and reduce waste
Paul Sherfield speaks to Andy Kraushaar, Head of Pre-Press Technology at Fogra about the Fogra Colour Management Symposium coming up in February 2024 and why it’s an important event to help you improve efficiency and reduce waste.