Ten machine sales from one event for Turkey's Reggiani Macchine distributor
Textile and consulting specialist BTC toasted the FESPA Eurasia event after filling order book at inaugural show
The multi-service company, which offers digital printing machines, sublimation inks and papers, design software and colour management systems, represents six manufacturers across Europe.
Speaking on BTC's upcoming deals, Nurten said visitors to the company's stand, which included many existing and new customers, were excited about Reggiani's flagship textile machine on display - the Reggiani Renoir Compact Sublimation Textile Digital Printer, an excitement that was reflected in a bulging order book during the show.
The Renoir is the first industrial sublimation digital printer in the world and has a print speed capacity of up to 610 m2 per hour.
"We like to show customers the latest technology, the improvement of textile markets, design, digital printing and our consultancy for companies which they need more for training and support."
Nurten Ergun, Managing Director of Turkey's BTC, introduced her company to FESPA TV during what proved to be a successful show in Istanbul:
{youtube}ZP2etB-90vw{/youtube}
Do you enjoy all of the articles, blogs, and Videos from FESPA? Then sign up to our newsletter!
Click here to register.
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers
Personalisation Experience 2025 (6 – 9 May 2025, Messe Berlin, Germany) is running its inaugural SmartHub Conference from 6 – 8 May 2025.
Special Effects in DTF: How Neon Inks Are Making Apparel Pop
Neon fluorescent inks are the latest innovation in DTF printing, offering vibrant, eye-catching effects under both daylight and UV light, giving apparel decorators a competitive edge. Testing shows good wash durability, though market perception of added value is still developing. With increasing adoption and ongoing technological advancements, neon represents a significant upgrade for creative customisation.
Unlocking Growth Opportunities in the Printed Personalised Apparel Industry
The printed personalised apparel industry is booming, projected to reach $10.1 billion by 2030. Driven by consumer desire for self-expression and branding needs, technological advancements like DTG/DTF and e-commerce integration are key. Sustainability, eco-friendly materials, and on-demand printing are crucial growth drivers. Businesses leveraging these trends, including AI and social media, have significant commercial potential.
Personalisation: From mass production to print-on-demand
Technological advancements are driving the growing trend of personalisation, fueled by consumer demand for unique products. From packaging campaigns like Share-a-Coke to customised apparel by Nike and Adidas, and AI-powered tools, the shift from mass production to print-on-demand is evident. The SmartHub Conference at the Personalisation Experience from 6 - 8 May will explore these opportunities and challenges for businesses.