Setting targets for energy use

From digital prepress through to performance analytics, data is the only way today to get accurate printed output and to measure business performance.
The need for greater environmental accountability, either voluntary or regulatory, means that we have a new category of data to worry about.
Except that relatively few small to medium sized businesses will want to bother with it which is not so good, because this new data dimension can actually help the bottom line. Companies cite the expense as a reason not to bother with sustainability data.
And yet time after time we come across companies with improved profits because of their sustainability and quality management efforts. Sustainability reporting creates an imperative and a discipline which can help make the business more efficient and profitable.
It all begins with a structure, the pillars and joists that provide the basics for sustainability policies and practices. The metrics are common for most companies, within and beyond the graphics business. Probably the simplest and most common starting point is to set targets for energy usage.
Calculate how much energy your business uses today on a monthly or annual basis. Then decide how much you want to reduce it over a certain period of time, compared to that base value. A common goal is to use 5% less within five years, which is hardly onerous. Setting a five-year timescale also gives you wriggle room for investing in energy saving measures, such as more efficient equipment or new insulation.
You can apply the same model for water usage and volumes of waste, if and how it gets recycled and how much of it goes to landfill. Aiming for a zero-waste target can start immediately. Indeed, any aspect of the business that has an environmental impact should be considered.
There is a surprising number of things you can start doing straightaway, like setting up recycling points in the company and asking staff for suggestions that could contribute to improved environmental impact reductions.
Many companies have developed road maps to help them gradually phase in sustainability initiatives. For small businesses, this can be an easier means of grappling with greenhouse gas emissions (GHG) relating to energy, transport and product use.
The roadmap should address products and processes separately and set targets, even if the target is just to consider eco-efficiency improvements and how the business is structured to promote best environmental practices.
The graphics industry is the same as other industries in that it is on a journey. The sustainability route starts with a couple of small steps that are easy to take and that can lead to a greener future.
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news

Streamlining personalisation with tech: Insights from the SmartHub Conference 2025 speakers
Personalisation Experience 2025 (6 – 9 May 2025, Messe Berlin, Germany) is running its inaugural SmartHub Conference from 6 – 8 May 2025.

Special Effects in DTF: How Neon Inks Are Making Apparel Pop
Neon fluorescent inks are the latest innovation in DTF printing, offering vibrant, eye-catching effects under both daylight and UV light, giving apparel decorators a competitive edge. Testing shows good wash durability, though market perception of added value is still developing. With increasing adoption and ongoing technological advancements, neon represents a significant upgrade for creative customisation.

Unlocking Growth Opportunities in the Printed Personalised Apparel Industry
The printed personalised apparel industry is booming, projected to reach $10.1 billion by 2030. Driven by consumer desire for self-expression and branding needs, technological advancements like DTG/DTF and e-commerce integration are key. Sustainability, eco-friendly materials, and on-demand printing are crucial growth drivers. Businesses leveraging these trends, including AI and social media, have significant commercial potential.

Personalisation: From mass production to print-on-demand
Technological advancements are driving the growing trend of personalisation, fueled by consumer demand for unique products. From packaging campaigns like Share-a-Coke to customised apparel by Nike and Adidas, and AI-powered tools, the shift from mass production to print-on-demand is evident. The SmartHub Conference at the Personalisation Experience from 6 - 8 May will explore these opportunities and challenges for businesses.