Industry

Drytac bolsters US business with senior appointments

by FESPA | 31/03/2017
Drytac bolsters US business with senior appointments

Self-adhesive materials specialist Drytac has moved to strengthen its recently restructured marketing and brand department in the US with a number of senior appointments.

Olga Bates will join the company as brand manager, while Amanda Brown will take on the role of marketing coordinator within the division, which focuses on driving a number of the firm’s major expansion goals.

Bates previously worked for The Martin Agency and Capital One, and played a major role in the design and implementation of a programming strategy for the Walmart Digital Network. During her career, Bates has worked with a number of leading brands such as L’Oréal, P&G and the NFL American football league.

“I consider it an honour and a privilege to spearhead the rebranding efforts for an organisation as remarkable as Drytac,” Bates said.

“The more I get to know its culture and personality, the more I admire this company. It’s a good feeling when you can’t wait to come to work every day.

“I’m confident we can achieve even greater things in the future by taking the Drytac brand to the next level.”

Meanwhile, Brown joins as marketing coordinator after a two-year spell as an assistant store manager for Kohl’s Department Stores, a role in which she was able to gain experience supervising employees, as well as promoting products and implementing store displays – the latter of which is an area where Drytac solutions are often used.

Brown will now be based with Bates at Drytac’s US facility in Richmond, Virginia.

Drytac offers self-adhesive materials for the print, label and industrial markets, and the company’s European division will be in attendance at FESPA 2017 this year to showcase some of its latest solutions to the wider market on Stand G3 in Hall B7.

Drytac Europe recently revealed that it will focus on its ReTac products at the event, while visitors will also be able to gain further insight into its SpotOn and ViziPrint Impress films.

Steve Broad, sales director for Drytac Europe, said: “We are excited to be exhibiting our products once again at FESPA. The event offers a great platform for launching new products and communicating with current and potential customers around the world. 

“Whilst showcasing the products previously detailed, we will also be announcing a number of new products prior to FESPA. More details will follow in due course.”

For more information on FESPA 2017, as well as the co-located European Sign Expo and Printeriors, visit: www.fespa2017.com.

Delegates can save 70€ entry fee to the exhibition by registering via the website and quoting reference code: FESG702. Discover how a visit to FESPA 2017 can benefit your business and register today

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Features

The relevance of printing in the war in Ukraine

During times of war and conflict, the printing industry can play a very important role. Printing can help build public support and boost morale. A recent example of this is the print industry in the current war in Ukraine.

15-08-2022
Features

Artificial Intelligence in Digital Printing

Artificial Intelligence (AI) is a major topic in today´s technology and media industry. Sonja Angerer explores how important Artificial Intelligence is for printers today.

15-08-2022
Blog

How To Create Easy And Simple All Over Print Shirts

Many people love it while others hate it, but there's no denying the fact that all-over-printing is one of the hottest new trends in the world of personalized shirts, t-shirts, onesies, and other garments. In this article, we discover what all-over printing is, how this process is achieved, and the differences between sublimation and large-scale screen printing.

15-08-2022
Features

New and exciting products from FESPA Global Print Expo 2022

FESPA Global Print Expo 2022 in Berlin that took place from 31st May – 3rd June. The exhibition showcased a number of impressive new products to boost digital printing productivity.

15-08-2022