HP reveals rigid latex printing technology

by FESPA | 23/03/2018
HP reveals rigid latex printing technology

HP introduces new technology that enables latex printing on numerous surfaces including breakthrough HP White Latex Ink.

HP News Highlights

  • First true hybrid HP Latex Printing technology that offers both flexible and rigid printing 
  • Introduces breakthrough HP White Latex Ink
  • First solution to create fully odourless prints with eco-friendly, Original HP Latex water-based inks
  • Allows Print Service Providers to expand their offering and enter new markets

HP has announced their HP Latex R Series, the first true hybrid technology that combines HP’s prominent flexible printing capabilities into rigid printing. The HP Latex R Series provides the most vibrant colours into the rigid printing world and pioneers white ink capabilities with the introduction of HP Latex White Ink.

This new series brings incomparable speed and quality to a wide variety of rigid materials including foam PVC, foamboards, fluted polypropylene, cardboard, aluminium, solid plastics, glass, wood and more. Unlike UV printing technology that creates a thick layer of ink that covers the material entirely and needs time to dry, HP’s Latex Inks preserves the look and feel of the media and creates odourless prints that are safe for both the printer operator and the environment.

General Manager of HP Large Format Graphics Business, Joan Perez Pericot said “with the new HP Latex Rigid Technology, our customers are able to expand their own offering into new high value applications whilst also opening new, creative ideas for sign and display that give their users fantastic value.”

To tackle one of the industry’s biggest limitations in printing, HP’s White Latex Ink has a pioneering system that recirculates the ink to evade settling. For the very first time, HP’s White Latex Ink delivers a high quality “true white” that doesn’t yellow over time like traditional UV based white ink.

Chief Inkologist at HP, Thom Brown commented “white ink has been a continuous issue for the industry. Normally it uses heavier and bigger pigment particles that frequently clog printheads or the mixture becomes separated and settles at the bottom of the ink reservoir. Until recently, the only solution has been to physically shake the reservoirs on a regular basis. Through HP’s innovation in engineering and chemistry, our white ink solution combined with the HP Latex R Series is without a doubt an industry breakthrough.”

The HP Latex R Series will be available in Q3 of 2018 and you can see HP’s full industry debut at FESPA 2018 in May, in Berlin Germany. To find out more about the Global Print Expo, see the full exhibitor list and to see information about how you can register to attend, visit the event’s official website:  www.fespaglobalprintexpo.com

For free entry use code FESJ801 when registering.

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Sustainable signage: the future of lightboxes
Signage

Sustainable signage: the future of lightboxes

Among the various signage solutions, illuminated signs stand out for their ability to combine visibility with sustainability. James Gatica Matheson explores how sustainable practices are being integrated into the production of light signage and essential electrical safety requirements that align with the Sustainable Development Goals (SDGs).

15-07-2024
Bell Printers triumphs at FESPA Awards 2023 for its luxury coffee packaging
Packaging

Bell Printers triumphs at FESPA Awards 2023 for its luxury coffee packaging

Bell Printers won the bronze award at the FESPA Awards 2023 for the 'Luxury Packaging' category with its exquisite entry for Alluveim luxury coffee packaging. Mobin Akash, 3D Designer at Bell Printers discusses this crucial win, their winning entry and the importance of sustainability for this project.

15-07-2024
How to use software to redefine manufacturing in the ecommerce supply chain
Automation

How to use software to redefine manufacturing in the ecommerce supply chain

Debbie McKeegan speaks to Henrik Muller Hansen, founder of Gelato, where they discuss the pivotal role of software in redefining the manufacturing and fulfilment processes within the ecommerce supply chain.

11-07-2024
merchOne enters the US market with best offer for print-on-demand wall art
Interior printing

merchOne enters the US market with best offer for print-on-demand wall art

merchOne, the Europe-based POD fulfilment platform, is launching operations in the US, to make customized on-demand wall art more accessible to ecommerce entrepreneurs.

09-07-2024