FESPA Coffee Break: How to reframe our sales approach as we come through COVID-19

In this Coffee Break, Graeme Richardson-Locke FESPA’s Technical Support Manager is joined by Matthew Parker from Profitable Print Relationships who offer a wealth of experience in Print sales training & mentoring, Content creation for the printing industry and Social media services for printers.

As a former print buyer Mathew is well known for sharing his expertise in the approaches that grab attention and lead to sales and those that fall flat every time. We discuss the current situation and offer strategies to build your pipeline by understanding the new paradigm.