Features

The latest trends and opportunities in creative and smart sportswear

by James Gatica Matheson | 06/12/2023
The latest trends and opportunities in creative and smart sportswear

James Gatica discusses the latest trends in creative and smart sportswear and the available opportunities for printers.

Profitable key trends in Sportswear

The sportswear industry is no longer just about athletic performance and comfort, it has now evolved into a dynamic and fashionable market. Becoming the perfect setting for creative entrepreneurs.

The latest trends in creative and smart sportswear continues to expand, meaning the opportunities for printing businesses are endless. In this article, we explore the promising innovations in sportswear and how your printing business can utilise them to stay ahead of the curve.

Sustainable Sportswear

In today's environmentally conscious world, sustainability is a priority. Sportswear brands are increasingly using recycled materials, organic fabrics, and eco-friendly printing methods to create stylish garments that also consider sustainability. As a printer you should consider offering environmentally friendly printing options such as: water-based inks and organic fabric choices. Collaborations with sustainability-focused sportswear brands are also good beneficial as they help to promote your shared values.

Customisation

Customisation is hugely popular with activewear, offering items that reflect a customer’s unique style and preferences. This is easily achievable with the current advancements in digital printing technology. It offers design templates, allows customers to create their own artwork or provide a wide range of colours and materials to create unique sportswear garments. This helps to set you apart from the competition and makes you stand out.

Smart Sportswear

The integration of technology into sportswear has been a game-changer. From fitness trackers to fabrics with LED lights, smart sportswear is a growing trend. Explore partnerships with tech companies to incorporate smart features into activewear products. This could include designs that incorporate LED lighting or the creation of activewear that can monitor vital signs during workouts.

Vibrant and Bold Colours

The sportswear market is a place for bold colours. Neon hues, tie-dye patterns, and abstract graphics are all popular. Experiment with colour combinations and patterns to create activewear that stands out. Stay up to date with colour trends to ensure your designs resonate with your target audience.

Fashion Athleisure

Athleisure fashion is a fusion of sportswear and streetwear that has taken the fashion world. The demand for sportswear that can be worn both in the gym and on the street is becoming increasingly popular. Design sportswear that is not only functional, but also fashionable. Create garments that are perfectly suited to sports activities and casual outings.

Retro Revival

Nostalgia is a powerful marketing tool. Many sportswear brands are reviving retro designs from the 80s and 90s. Dust off your design files and consider reinterpreting classic sportswear styles. Vintage designs can resonate with a wide range of consumers, from millennials to Gen X.

Gender-Neutral Sportswear

The sportswear industry is becoming more inclusive with gender-neutral designs. Create sportswear that can be worn by anyone, regardless of gender. Focus on functional and versatile pieces that cater to a diverse audience.

Local and Artistic Collaborations

Collaborations with local artists and designers are a great way to infuse creativity into your activewear. Collaborate with talented people to create limited-edition collections. Not only does this add an artistic flare, but it also helps support the local creative community.

The sportswear industry is ever evolving, offering endless opportunities for creative and innovative printing businesses. Stay up to date with the latest trends and collaborate with like-minded brands and artists to help your business thrive in this dynamic market. Whether it's sustainability, customisation, smart features, or bold designs, there's a sportswear trend waiting for your unique print touch. Embrace these trends and watch your business stand out in the world of creative and smart sportswear.

Sportswear Pro will be taking place from the 19th-22nd of March 2024 at The Rai Amsterdam, showcasing the latest technologies and solutions for the production of custom and on-demand sportswear. You can click here to register your attendance.

Sportswear Pro will be launching at The RAI Amsterdam, taking place on 19 - 22 March 2024. Sportswear Pro will showcase the very latest technologies and solutions for on-demand and customised sportswear production. From sample design and automated digital workflows, to innovative materials and integrated wearable technologies, the exhibition and visionary trend forum will present sustainable, faster and leaner production solutions to sports and activewear brands and manufacturers. Register here and use promo code SWPJ405 and save 55 euros.
 

by James Gatica Matheson Back to News

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