Brand Asset Partners (BAP), a new large-format printing agency based in Colorado in the US, has added sports marketing industry veteran Steve Wright as a founding partner to support its ambitious growth strategy.
Wright, who will focus on marketing and business development at the agency that launched just six months ago, will work alongside BAP's original sole founder Mike Meador to drive expansion at the business.
Wright has taken on the role having served in a number of senior marketing roles, including seven-and-a-half years as director brand marketing at McClaren Sports, a multi-brand firm focused on sports and entertainment.
Other previous roles include marketing producer at modular and portage stages provider Staging Solutions and marketing director for custom promotional products specialist Omni Promotional. Wright also currently serves as a managing partner at the MilkCrate Marketing Group.
Wright said he was persuaded to join BAP by founder Meador, with the idea of him bringing a mix of industry expertise, experiential programming and marketing prowess to the branded asset space.
“I was drawn to BAP because of Mike's industry expertise and his dedication to clients,” Wright said. “I'm thrilled and grateful to join a company with such incredible client partners already on board in such a short period of time.”
Meador also spoke positively about the addition of Wright to the BAP team, saying he will play a major role in the agency’s growth plans over the coming months and years.
“With what's going on in the live event space right now, BAP absolutely needs a market leader with Steve's expertise and calibre,” Meador said. “We are committed to creating unique solutions and Steve is the person to deliver that.”
BAP launched last year as a large-format printing agency focused on delivering marketing assets and sourcing solutions for clients throughout the US, Canada, and European markets.
Among the wide range of printed products that BAP offers are flags, event tents, table covers, hop-ups, retractable banners, PPE products and safety materials such as barriers.
While the Covid-19 pandemic has had a significant impact on many of the market sectors in which BAP is seeking to target as a new business, the company has enjoyed a successful start since launching in 2020.
BAP said that the addition of Wright to its senior team will help it identify opportunities for further growth and continue what it described as a “upward trajectory”, despite pandemic and economic constrictions.
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by Rob Fletcher