The Fespa Team

Roz is FESPA’s Divisional Director.

Previously working for the past seventeen years within the exhibition industry in a variety of market sectors including print, paper, packaging and publishing as well as most recently as a director of Spring and Autumn Fair trade shows, the UK largest home and gift events. 

Roz has three adult children, lives in London and enjoys travel and going to the cinema.

James is the Group Exhibition Manager for all FESPA shows across Europe and Asia.

James began his career selling advertising space in a variety of trade magazines. He first started working in exhibitions 5 years ago, as International Sales Manager of the Air Cargo show in Munich and Shanghai. James loves the events industry, he enjoys the challenge and being a very sociable person he loves the people contact.

James' second love is sport. A keen golfer, with an impressive handicap of 8, he enjoys participating in golf competitions across the UK. The 19th hole is also one of his favourite haunts!

Michael is responsible for the planning and delivery of FESPA exhibitions in the Americas, as well as newer shows including Africa and Eurasia.

After graduating with a BA(Hons) in Languages for Business, Mike spent five years as Project Manager with Overseas Trade Show Agencies, specialists in International Trade Exhibitions. In the summer of 2003, Mike was one of the first to join the newly formed FESPA organising team. As an experienced and travelled Sales Manager, he has had the opportunity to learn at first hand the world of screen and digital printing, and prides himself on knowing his squeegee from his stencils.

Why does he like exhibitions?..."I've been very lucky in my role at FESPA to travel the world and when you spend all your time building relationships with people from across the globe, nothing beats that feeling of meeting them all and them doing well at your event."

Away from FESPA, a multitude of sports, languages, travelling, music and cuisine keep him occupied.

After nearly fourteen years working as a flight attendant and Instructor for airlines such as Virgin Atlantic and Air New Zealand, Sara moved into sales.

Having had nearly ten years experience within sales and Business Development, she entered the world of events working across various industries from business-to-business through to retail.

Sara studied at Vienna University and is currently 'refreshing' her German in order to work with the large amount of German clients FESPA works with. Sara has found a real passion for the industry and thrives on meeting her clients and building upon lasting relationships.

In her spare time, Sara enjoys travelling, swimming, tennis and eating out with friends and family.

A trained Gemologist, William began his career in the jewellery trade, where he covered great part of the Globe visiting fairs and trading centres, developing many contacts.

With a degree in Marketing & Communications at IED Comunicazione in Rome, he joined the events sector in 2010 working for Witaly, specialised in events and publishing for the high-end Gastronomy and Hospitality industry, guided by the renowned gastronomist Luigi Cremona.

Brazilian, fluent in Portuguese, English, Italian and intermediate in French, William joined FESPA sales team in order to apply his knowledge and linguistic skills.

Away from FESPA he enjoys travelling, visiting friends and a nice London Pub.

Alexandre Keese is the Commercial Director of APS Feiras & Eventos.

He maintains close contact with FESPA, the partner federation of APS Feiras & Eventos in Europe, and is responsible for transmitting the FESPA concept to the Brazilian market.

Alexandre is also a leading Adobe Photoshop specialist in Latin America, an Adobe Certified Expert and Director of the PhotoPro Group – he produces books and DVDs within this area. He is at the forefront of the Photoshop Conference, the largest Photoshop event in Latin America.

Betul joined FESPA in December 2012 as Regional Sales Manager, from Arch.

Project Group T. Her expertise lies within; Sales Management,Marketing Strategy, New Business Development,International Sales,Negotiation, Marketing and B2B.

Callum is FESPA’s Portfolio Sales Executive focussing on European and overseas territories.

A keen team player, Callum graduated from London Metropolitan University with a BA degree in Event Management before joining the Royal Yachting Association as an Events Assistant. From here he moved into sales and joined FESPA in 2013 to look after online advertising.

Following success on FESPA’s online products, Callum joined FESPA's exhibitions sales team, working on the main FESPA shows as well as those located within Asia, Africa, Eurasia and Latin America. To date his responsibilities include selling exhibition space and sponsorship across a variety of international events and exhibitions within the print industry.

Callum is a big sports fan, regularly goes to the gym and enjoys watching his beloved football team, Arsenal, whenever possible.

Having joined FESPA in November 2016, Lilith has been working on both FESPA and the European Sign Expo, focusing in particular on the German market.

Fluent in German, Lilith graduated from a Foundation Diploma in Fine Art with distinction and shortly afterwards travelled to several countries in SE Asia, Australasia and Africa. Here she worked as a volunteer for Environmental Conservation in Madagascar and later, after experiencing the 2015 earthquake in Nepal, worked closely with locals as a fundraiser with the Red Cross.

In her spare time Lilith enjoys spending time with friends, family and her Golden Retriever, Bella.

 Has worked for five years in the administrative sector of APS Feiras & Eventos as the Executive for National and International Sales.

Participating in major projects in fairs and congresses organized by the company, for example, Digital Image, ExpoPrint Latin America, the GEDIGI Congress, the ABTCP Congress and the Photoshop Conference. She has graduated as an Executive Secretary and has a bilingual profile which allows a broad relationship with customers and partners of APS Feiras & Eventos.