The Fespa Team

Roz joined FESPA in 2013 and has over 20 years’ experience in exhibition sales and management, previously working on exhibitions in IT, Print, Paper, Packaging, Retail, Home & Gift in the UK and worldwide.  Roz is responsible for FESPA’s exhibition portfolio in Europe, Latin America, Africa and Asia.

James has over 20 years’ experience in Sales having worked in advertising, sales and exhibitions prior to joining FESPA in 2005. James works across the global portfolio of exhibitions that are delivered by FESPA, particularly focusing on the European and Asian Markets.
 
James is a dad to two great kids which takes up a lot of his time, however he can sometimes be found in the 19^th after a round of golf and enjoys socializing with family and friends.
 
 
 

Following periods spent both studying and working in Germany and Spain, Michael graduated University with an honours degree in languages and quickly established a successful career specialising in sales and marketing for leading exhibition venues across the world. 
 
Joining FESPA in 2003, he has become a respected key member of the team and organised more than 40 global exhibitions with FESPA.  Through a dedication and passion for print and the people involved, Michael has been instrumental at the inception and execution of FESPA activities in Mexico, Brazil, Eurasia and South Africa. He works closely with the events teams to recognise market trends and launch new products and feature areas throughout the FESPA portfolio.   Away from print, Michael is kept busy by his wife, dog, travelling, healthy lifestyle and sports.

Sara has over 15 years’ experience in Sales having worked in recruitment and exhibitions prior to joining FESPA in 2011. Sara works across the global portfolio of exhibitions that are delivered by FESPA, particularly focusing on the European shows and the European Sign Expo of which Sara headed up, along with the then Marketing Manager, the launch of the show in London 2013. She has since been instrumental in its’ year on year growth.
 
Before sales, Sara had a long career in the aviation industry, working long haul with Virgin Atlantic and towards the end of her career, Air New Zealand, as both a Supervisor and Instructor. Since leaving flying, Sara has been able to draw on her experience and continues to have a great passion for the delivery of the excellent customer service and the high level of standards that FESPA is renowned for.
 
In her spare time, needless to say, she still loves to travel and spend time with family and friends.
 
 
 

Benjamin has over 21 years of experience in MKT, Trade MKT, advertising, sales, new business development and managing media and advertising agencies. He is responsible for the Mexican market, planning and implementing MKT and Sales plans, budget control for MKT and sales. Benjamin manages the strategy and planning for the Mexican congress and exhibition as well as advertising, social media and PR campaigns for MKT and Sales events / projects.
 
Benjamin has twins and enjoys playing and watching sports, traveling, movies and spending time with his family and friends.

With over 26 years of experience in the printing industry, Alexandre Keese began his career as a consultant, attending the main communication and printing companies implementing digital systems. After some time, he decided to focus his studies on digital imaging using Photoshop and became a well-known author and educator.

As Sales Director of FESPA Brazil since 2013, Keese is responsible for the sales and marketing team. He actively participates in all strategic decisions and he is committed to develop the digital printing market all over Brazil.

As director of APS Eventos, he runs ExpoPrint Latin America and ConverExpo Latin America, recognised as the biggest and most important printing and converting trade shows in Latin America.

Passionate about mountain biking and running, Alexandre enjoys the occasional glass of wine and spending time with friends and family.

Betul has over 11 years’ experience in exhibition industry in not only sales but also many other departments from the operations to marketing. Having worked as Project Coordinator in international exhibitions in various industries like cosmetics, retail, sports, interior decoration,paint and yacht shows. She has organised many events and feautures including congresses alongside exhibitions.
Betul orginial joined FESPA in 2012 as Regional Sales Manager and is responsible for FESPA’s Turkey Office. Working closely with the Turkish association ARED, Betul has helped widen the print and signage network travelling throughout Turkey to meet printers and advertisers in the country.

In her private life, she enjoys helping people as a regression therapist and contributing to her community.
 

Callum graduated university in 2012 with a degree in Events Management and joined FESPA at the beginning of 2013. Originally, Callum worked on the launch and development of FESPA’s online advertising helping print suppliers around the world gain global publicity to FESPA.com’s daily industry audience.  In 2014 he began working on FESPA’s global portfolio of exhibitions where he has enjoyed assisting FESPA’s clients generate new partners and business leads around the world. 
 
Callum’s favourite aspect of working at FESPA is being part of a creative industry that is constantly adapting and being able to work with clients from around the world.
 
In his spare time Callum enjoys exercising at his local gym and supporting Arsenal FC while socialising with friends and family at the weekend.

Ben joined FESPA in early 2017 and has worked with clients in the Aviation, Commercial, Financial, Corrugated, and Textiles industries. At FESPA, Ben establishes and maintains strong partnerships with a broad range of blue-chip clients in the UK and Eastern Europe. He has a natural passion and determination for specialist sales.

Ben has been instrumental in developing and managing teams in new markets by providing solutions to current and new clients at FESPA.

Katie has over 5 years’ experience in sales and business development. She lived in Spain for 4 and a half years and worked as a Sales Manager for a fertility clinic in Alicante. Katie loves to travel and meet her clients in person and make use of her Spanish which she learnt whilst living in Spain. She enjoys growing and developing existing relationships whilst also looking out for new opportunities.
 
In her private life, Katie enjoys visiting her friends in Spain, travelling and enjoying city breaks, trying new food and meeting new people.

Danielle has experience in accounting firms and automotive component manufacturing industry. She graduated as an Executive Secretary and joined the APS team in 2009, where her love for sales and events was born.
 
Danielle joined FESPA Brasil in 2013 and has been working hard to make it the best print trade show in the country. Her commitment is reflected in the consistent growth of the trade show with each new edition.

Danielle’s duties include managing commercial projects, business meetings, researching and analysing new opportunities and prospecting of new clients.
 
In her personal life Danielle loves makeup and she values her time spent with family, friends and pets.