Sales
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James Ford

Head of Sales

James has over 20 years’ experience in Sales having worked in advertising, sales and exhibitions prior to joining FESPA in 2005. James works across the global portfolio of exhibitions that are delivered by FESPA, particularly focusing on the European and Asian Markets.

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Michael Ryan

Head of Global Business Development and Global Print Expo

Following periods spent both studying and working in Germany and Spain, Michael graduated University with an honours degree in languages and quickly established a successful career specialising in sales and marketing for leading exhibition venues across the world.

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Sara Horlock

Group Partnership Manager

Sara, with over 15 years in sales across recruitment and exhibitions, joined FESPA in 2011. She works on FESPA’s global exhibition portfolio, particularly the European shows. Notably, Sara spearheaded the 2013 launch of European Sign Expo in London and has been instrumental in its consistent growth.

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Callum Legg

Business Development Manager

Callum, an Events Management graduate, joined FESPA in 2013. He initially helped launch FESPA’s online advertising, providing global publicity for print suppliers. Since 2014, he has focused on FESPA’s global exhibitions, assisting clients in generating new partnerships and business leads worldwide.

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Ben Hutchinson

Sales Manager

Ben is a highly experienced sales professional with a natural passion and determination for specialist sales. He excels at building strong partnerships and trust with diverse businesses and organizations. His innovative approach to sales and training has been demonstrated in developing new and existing international exhibitions across Europe, Mexico, South Africa, Turkey, and Thailand.

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Cheryl Moore

Senior Sales Executive
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Michael Tovey

Data and Systems Manager

Mike has 5 years of experience working within the conference and events industry. Mike works closely with both the sales and marketing teams; assisting with day-to-day data reporting as well as maintaining database standards, implementing CRM and data strategies.

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Arturo Morales de la Campa

Global Business Development & Regional Manager – Americas

Arturo has +30 years of experience in the development of Business Exhibitions (B2B) in Mexico, USA and Europe. He is responsible for FESPA Mexico and the Latin American region.

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Jacky Hwang

Business Development Manager – China

Jacky, FESPA’s Business Development Manager for the Chinese office, brings over 16 years of exhibition experience across various sectors. He manages sales for FESPA’s global portfolio in China, Japan, Korea, Hong Kong, and Taiwan, having previously partnered with major exhibition organisers.

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Alexandre Keese

Sales Director - Brazil

With over 26 years of experience in the printing industry, Alexandre Keese began his career as a consultant, attending the main communication and printing companies implementing digital systems. After some time, he decided to focus his studies on digital imaging using Photoshop and became a well-known author and educator.

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Dyelan Copeland

Sales Director - Africa
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Oscar Blancas

Sales Manager - Mexico

Oscar joined FESPA in 2008 as the Sales Manager for Mexico and Latin America and focuses on the anual FESPA Mexico exhibition. Oscar has a masters degree in Strategic Merchandising Administration and a degree in Communication Sciences.

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Shakoor Saban

Regional Sales Manager – FESPA Middle East
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Bazil Cassim

Regional Manager – FESPA Middle Eas
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Danielle Mobricce

Sales Executive - Brazil

Danielle, an Executive Secretary graduate, transitioned from accounting and automotive to sales and events. Joining APS in 2009, her passion led her to FESPA Brasil in 2013. Since then, she has been instrumental in the consistent growth of FESPA Brasil, aiming to make it the country’s leading print trade show.

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Janis Kemachadakorn

Sales and Marketing Project Manager

Janis, a Marketing graduate from Huddersfield University, began her career in exhibitions at Thailand’s Queen Sirikit National Convention Center. There, she managed international new business and trade exhibitions.

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Hannah Pan

Sales Executive - China

Hannah graduated from Guangdong University of Foreign Study in Thai. She can speak fluent Mandarin, Cantonese, Thai and English. Hannah joined FESPA as Sales Executive and managed the Thai exhibitors at FESPA Asia 2018.