Team Members
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Bazil Cassim

Regional Manager – FESPA Middle Eas
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Shakoor Saban

Regional Sales Manager – FESPA Middle East
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Oscar Blancas

Sales Manager - Mexico

Oscar joined FESPA in 2008 as the Sales Manager for Mexico and Latin America and focuses on the anual FESPA Mexico exhibition. Oscar has a masters degree in Strategic Merchandising Administration and a degree in Communication Sciences.

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Dyelan Copeland

Sales Director - Africa
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Alexandre Keese

Sales Director - Brazil

With over 26 years of experience in the printing industry, Alexandre Keese began his career as a consultant, attending the main communication and printing companies implementing digital systems. After some time, he decided to focus his studies on digital imaging using Photoshop and became a well-known author and educator.

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Jacky Hwang

Business Development Manager – China

Jacky, FESPA’s Business Development Manager for the Chinese office, brings over 16 years of exhibition experience across various sectors. He manages sales for FESPA’s global portfolio in China, Japan, Korea, Hong Kong, and Taiwan, having previously partnered with major exhibition organisers.

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Arturo Morales de la Campa

Global Business Development & Regional Manager – Americas

Arturo has +30 years of experience in the development of Business Exhibitions (B2B) in Mexico, USA and Europe. He is responsible for FESPA Mexico and the Latin American region.

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Michael Tovey

Data and Systems Manager

Mike has 5 years of experience working within the conference and events industry. Mike works closely with both the sales and marketing teams; assisting with day-to-day data reporting as well as maintaining database standards, implementing CRM and data strategies.

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Cheryl Moore

Senior Sales Executive
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Ben Hutchinson

Sales Manager

Ben is a highly experienced sales professional with a natural passion and determination for specialist sales. He excels at building strong partnerships and trust with diverse businesses and organizations. His innovative approach to sales and training has been demonstrated in developing new and existing international exhibitions across Europe, Mexico, South Africa, Turkey, and Thailand.

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Callum Legg

Business Development Manager

Callum, an Events Management graduate, joined FESPA in 2013. He initially helped launch FESPA’s online advertising, providing global publicity for print suppliers. Since 2014, he has focused on FESPA’s global exhibitions, assisting clients in generating new partnerships and business leads worldwide.

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Sara Horlock

Group Partnership Manager

Sara, with over 15 years in sales across recruitment and exhibitions, joined FESPA in 2011. She works on FESPA’s global exhibition portfolio, particularly the European shows. Notably, Sara spearheaded the 2013 launch of European Sign Expo in London and has been instrumental in its consistent growth.