The Fespa Team

With over 26 years of experience in the printing industry, Alexandre Keese began his career as a consultant, attending the main communication and printing companies implementing digital systems. After some time, he decided to focus his studies on digital imaging using Photoshop and became a well-known author and educator.

As Sales Director of FESPA Brazil since 2013, Keese is responsible for the sales and marketing team. He actively participates in all strategic decisions and he is committed to develop the digital printing market all over Brazil.

As director of APS Eventos, he runs ExpoPrint Latin America and ConverExpo Latin America, recognised as the biggest and most important printing and converting trade shows in Latin America.

Passionate about mountain biking and running, Alexandre enjoys the occasional glass of wine and spending time with friends and family.

Alberto was born in 1977 and graduated in Philosophy and Literature from Università Cattolica of Brescia. He started his professional career at the age of 16 as IT manager at Gruppo Masserdotti, a pioneering organization in visual communication. The group is a technological & industrial partner for designing, printing, and setting up in public and private areas - outdoor and indoor - with a specific focus on the retail sector. While working alongside the founder Andrea Masserdotti in leading the company, he first performed his role as Marketing Director and then as Commercial Director.

After strengthening his knowledge of the core business, he focused on technological innovation for the development of new products and the opening of new markets.

In 2003, he signed the project that led to Palinsesto, a pioneering proprietary software that enables to manage content remotely. This laid the groundwork for creating the Digital Signage division, which deals with communication with a specific focus on multimedia technologies.

In 2011, he founded Domino Sistemi Srl, which, in partnership with Samsung, offers a wide selection of bespoke hardware, such as monitors, totems, videowalls, LED walls, mobility packages, and LIMs. In addition, it provides guidance along the whole production chain - from network design to content creation and management - by using designated software.

In 2014, he further expanded the extent of his company's activities by creating DominoDisplay.com, the first and only online shop of technological solutions for visual communication, which directly addresses retailers and final users.

Today, Alberto carries out the role of Sole Director of Gruppo Masserdotti Spa and its owned subsidiaries Domino Sistemi Srl and On Frame Srl. The group's turnover (pre-Covid) reached approximately 11 million euros: 7 million euros for the printing business (Masserdotti Group) and 4 million euros for Domino Sistemi.

Additionally, since 2006, Alberto has been the president of FESPA Italia, a national association representing the members of specialist printing industry, covering sectors such as serigraphics, pad and digital printing.

After graduating from Huddersfield University in Marketing, Janis started her career in exhibitions joining the international marketing team of the Queen Sirikit National Convention Center, Thailand’s premier venue for international conferences and exhibitions. Janis managed new international businesses and trade exhibitions for the venue.

Eager to learn more about exhibitions, she changed her focus to project management and the organisation of various events and exhibitions such as global trade fairs, lifestyle shows, sport events and entertainment. As Sales and Marketing Project Manager at FESPA, Janis works from Thailand to manage the sales and marketing for FESPA events around Asia.

Betul has over 11 years’ experience in exhibition industry in not only sales but also many other departments from the operations to marketing. Having worked as Project Coordinator in international exhibitions in various industries like cosmetics, retail, sports, interior decoration,paint and yacht shows. She has organised many events and feautures including congresses alongside exhibitions.
Betul orginial joined FESPA in 2012 as Regional Sales Manager and is responsible for FESPA’s Turkey Office. Working closely with the Turkish association ARED, Betul has helped widen the print and signage network travelling throughout Turkey to meet printers and advertisers in the country.

In her private life, she enjoys helping people as a regression therapist and contributing to her community.
 

Ericka joined FESPA in 2014 to support the marketing activities for the FESPA Mexico exhibition. Afterwards she was assigned to support the events activities to develop the Print Mexico Congress in Mexico City.  
 
Now Ericka is responsible for the organization of the Print Mexico Congress and the marketing activities for the FESPA Mexico exhibition where she organizes the speakers and magazines for both events. The FESPA Mexico team won the AEO Award as the Best Overseas Show 2017.
 
Before joining FESPA Ericka worked in temporary jobs as a demonstrator selling for brands like Pedigree and Boehringer Ingelheim.

Oscar joined FESPA in 2008 as the Sales Manager for Mexico and Latin America and focuses on the anual FESPA Mexico exhibition. Oscar has a masters degree in Strategic Merchandising Administration and a degree in Communication Sciences.

Oscar enjoys spending time with his family, friends and loves to travel and keep active.

Danielle has experience in accounting firms and automotive component manufacturing industry. She graduated as an Executive Secretary and joined the APS team in 2009, where her love for sales and events was born.
 
Danielle joined FESPA Brasil in 2013 and has been working hard to make it the best print trade show in the country. Her commitment is reflected in the consistent growth of the trade show with each new edition.

Danielle’s duties include managing commercial projects, business meetings, researching and analysing new opportunities and prospecting of new clients.
 
In her personal life Danielle loves makeup and she values her time spent with family, friends and pets.

Berenice joined the FESPA Mexico team in 2011, during this time she developed different activities across administration and Marketing. She is an integral part in the development of events in Mexico such as FESPA Mexico and Print Mexico Congress. Berenice is currently the Social Media Manager for FESPA’s Spanish social media channels.
 
Berenice graduated from the School of Economics of the UNAM and is passionate about reading, cooking and her family. Prior to joining FESPA, she developed activities in government offices in Research and Development areas.

After graduating from Huddersfield University in Marketing, Janis started her career in exhibitions joining the international marketing team of the Queen Sirikit National Convention Center, Thailand’s premier venue for international conferences and exhibitions. Janis managed new international businesses and trade exhibitions for the venue.

Eager to learn more about exhibitions, she changed her focus to project management and the organisation of various events and exhibitions such as global trade fairs, lifestyle shows, sport events and entertainment. As Sales and Marketing Project Manager at FESPA, Janis works from Thailand to manage the sales and marketing for FESPA events around Asia.