The Fespa Team

Jessica is originally from Brazil where she gained most of her professional experience. She has worked in varied industry backgrounds from technology to travel and tourism partially focused on customer experience and satisfaction.
 
Jessica joined FESPA Associations team in 2016, and enjoys working with FESPA’s 37 Associations to help them to become more sustainable and increase their membership base.
 
In her spare time Jessica likes to spend time with her family and friends, travelling and cooking.
 

Jose has 19 years' experience in the exhibitions industry and organized more than tweny-five b2b and b2c exhibitions and events in different industries, including: food, security, fashion, transportation, motorcycles, automotive, hardware and packaging.
 
Jose is responsible for building on the FESPA successful Mexico show, launch new events in Mexico, increase the American clients to FESPA global products, launch new products in Spanish speaking American countries and build FESPA Direct in the Americas.

In his private life, Jose enjoys painting, cooking, swimming, and cycling.

Mallika has held many senior posts as Finance Director, Financial Controller and Head of Finance and worked in a large range of sectors, from places such as ASOS to SME’s and start-up companies.
 
At FESPA, Mallika manages the finance department as well as assists the CEO Neil in strategic decisions. She is part of the SMT (Senior Management Team) and the Finance Committee.
 
Outside of FESPA, being Australian, she loves the hot sun and beach and takes every opportunity to sunbake. She loves the sea, but in the UK, she settles for Stand-Up Paddleboarding predominately on canals, rivers and lakes. She loves good food and spending time with friends.

With over 26 years of experience in the printing industry, Alexandre Keese began his career as a consultant, attending the main communication and printing companies implementing digital systems. After some time, he decided to focus his studies on digital imaging using Photoshop and became a well-known author and educator.

As Sales Director of FESPA Brazil since 2013, Keese is responsible for the sales and marketing team. He actively participates in all strategic decisions and he is committed to develop the digital printing market all over Brazil.

As director of APS Eventos, he runs ExpoPrint Latin America and ConverExpo Latin America, recognised as the biggest and most important printing and converting trade shows in Latin America.

Passionate about mountain biking and running, Alexandre enjoys the occasional glass of wine and spending time with friends and family.

After completing his education in business administration at the Erasmus University in Rotterdam, Wouter started working in the family-owned printing company in 2005, which was at the time mainly focused on commercial print and calendars.

In 2008, Wouter became a co-owner of the printing company and shortly after that decided to change the strategy. Commercial print was declining, and the company needed a new solid business unit next to calendars. The philosophy was always to be distinctive from other printers, not only in quality and service, but also in the products they can produce. They then decided to focus on Point of Sale for retailers and brand owners, which resulted in the investment of UV-offset presses and the acquisition of a large format printing company. This is when Wouter was first introduced to the world of FESPA. Today the company comprises 50 people working from two locations in Amsterdam and near Rotterdam, and large format printing is a vital part of the future of our company.

Wouter has been the president of FESPA Dutch Association for almost 5 years now, during which time they have grown their membership, became a profitable association and has continued to help their members.

Wouter is also married to Karin and they share three lovely daughters together.

Alberto was born in 1977 and graduated in Philosophy and Literature from Università Cattolica of Brescia. He started his professional career at the age of 16 as IT manager at Gruppo Masserdotti, a pioneering organization in visual communication. The group is a technological & industrial partner for designing, printing, and setting up in public and private areas - outdoor and indoor - with a specific focus on the retail sector. While working alongside the founder Andrea Masserdotti in leading the company, he first performed his role as Marketing Director and then as Commercial Director.

After strengthening his knowledge of the core business, he focused on technological innovation for the development of new products and the opening of new markets.

In 2003, he signed the project that led to Palinsesto, a pioneering proprietary software that enables to manage content remotely. This laid the groundwork for creating the Digital Signage division, which deals with communication with a specific focus on multimedia technologies.

In 2011, he founded Domino Sistemi Srl, which, in partnership with Samsung, offers a wide selection of bespoke hardware, such as monitors, totems, videowalls, LED walls, mobility packages, and LIMs. In addition, it provides guidance along the whole production chain - from network design to content creation and management - by using designated software.

In 2014, he further expanded the extent of his company's activities by creating DominoDisplay.com, the first and only online shop of technological solutions for visual communication, which directly addresses retailers and final users.

Today, Alberto carries out the role of Sole Director of Gruppo Masserdotti Spa and its owned subsidiaries Domino Sistemi Srl and On Frame Srl. The group's turnover (pre-Covid) reached approximately 11 million euros: 7 million euros for the printing business (Masserdotti Group) and 4 million euros for Domino Sistemi.

Additionally, since 2006, Alberto has been the president of FESPA Italia, a national association representing the members of specialist printing industry, covering sectors such as serigraphics, pad and digital printing.

Betul has over 11 years’ experience in exhibition industry in not only sales but also many other departments from the operations to marketing. Having worked as Project Coordinator in international exhibitions in various industries like cosmetics, retail, sports, interior decoration,paint and yacht shows. She has organised many events and feautures including congresses alongside exhibitions.
Betul orginial joined FESPA in 2012 as Regional Sales Manager and is responsible for FESPA’s Turkey Office. Working closely with the Turkish association ARED, Betul has helped widen the print and signage network travelling throughout Turkey to meet printers and advertisers in the country.

In her private life, she enjoys helping people as a regression therapist and contributing to her community.
 

Oscar joined FESPA in 2008 as the Sales Manager for Mexico and Latin America and focuses on the anual FESPA Mexico exhibition. Oscar has a masters degree in Strategic Merchandising Administration and a degree in Communication Sciences.

Oscar enjoys spending time with his family, friends and loves to travel and keep active.