Meet the Team

Danielle, an Executive Secretary graduate, transitioned from accounting and automotive to sales and events. Joining APS in 2009, her passion led her to FESPA Brasil in 2013. Since then, she has been instrumental in the consistent growth of FESPA Brasil, aiming to make it the country’s leading print trade show.

With over 22 years of international experience in leading events and exhibitions, Bazil Cassim has spent the last 15 years leading the region’s top visual communication and print/ signage expos, driving innovation and growth across the Middle East, Africa, and South Asia (MEASA). His career spans Asia, the Middle East, and Europe, delivering large-scale, content-driven exhibitions and events that connect global brands with regional opportunities. Recognized for strategic leadership, cross-border collaboration, and creating impactful business platforms, he continues to shape the future of the visual communications industry through world-class trade shows and industry-driven initiatives.

Shakoor brings over 20 years of professional experience in event management, exhibitions, media, and digital marketing, with a strong focus on the visual communication industry. Having successfully led major exhibitions across the Middle East, Africa, and South Asia, he has built extensive regional networks and client relationships. Now, as Regional Sales Manager for FESPA Middle East, Shakoor drives the strategy to grow the regional print and signage community while delivering a world-class FESPA exhibition to the Middle East.

Oscar joined FESPA in 2008 as the Sales Manager for Mexico and Latin America and focuses on the anual FESPA Mexico exhibition. Oscar has a masters degree in Strategic Merchandising Administration and a degree in Communication Sciences.

With over 26 years of experience in the printing industry, Alexandre Keese began his career as a consultant, attending the main communication and printing companies implementing digital systems. After some time, he decided to focus his studies on digital imaging using Photoshop and became a well-known author and educator.

Jacky, FESPA’s Business Development Manager for the Chinese office, brings over 16 years of exhibition experience across various sectors. He manages sales for FESPA’s global portfolio in China, Japan, Korea, Hong Kong, and Taiwan, having previously partnered with major exhibition organisers.

Arturo has +30 years of experience in the development of Business Exhibitions (B2B) in Mexico, USA and Europe. He is responsible for FESPA Mexico and the Latin American region.

Mike has 5 years of experience working within the conference and events industry. Mike works closely with both the sales and marketing teams; assisting with day-to-day data reporting as well as maintaining database standards, implementing CRM and data strategies.

Ben is a highly experienced sales professional with a natural passion and determination for specialist sales. He excels at building strong partnerships and trust with diverse businesses and organizations. His innovative approach to sales and training has been demonstrated in developing new and existing international exhibitions across Europe, Mexico, South Africa, Turkey, and Thailand.

Callum, an Events Management graduate, joined FESPA in 2013. He initially helped launch FESPA’s online advertising, providing global publicity for print suppliers. Since 2014, he has focused on FESPA’s global exhibitions, assisting clients in generating new partnerships and business leads worldwide.