Alberto was born in 1977 and graduated in Philosophy and Literature from Università Cattolica of Brescia. He started his professional career at the age of 16 as IT manager at Gruppo Masserdotti, a pioneering organization in visual communication. The group is a technological & industrial partner for designing, printing, and setting up in public and private areas - outdoor and indoor - with a specific focus on the retail sector. While working alongside the founder Andrea Masserdotti in leading the company, he first performed his role as Marketing Director and then as Commercial Director.
After strengthening his knowledge of the core business, he focused on technological innovation for the development of new products and the opening of new markets.
In 2003, he signed the project that led to Palinsesto, a pioneering proprietary software that enables to manage content remotely. This laid the groundwork for creating the Digital Signage division, which deals with communication with a specific focus on multimedia technologies.
In 2011, he founded Domino Sistemi Srl, which, in partnership with Samsung, offers a wide selection of bespoke hardware, such as monitors, totems, videowalls, LED walls, mobility packages, and LIMs. In addition, it provides guidance along the whole production chain - from network design to content creation and management - by using designated software.
In 2014, he further expanded the extent of his company's activities by creating DominoDisplay.com, the first and only online shop of technological solutions for visual communication, which directly addresses retailers and final users.
Today, Alberto carries out the role of Sole Director of Gruppo Masserdotti Spa and its owned subsidiaries Domino Sistemi Srl and On Frame Srl. The group's turnover (pre-Covid) reached approximately 11 million euros: 7 million euros for the printing business (Masserdotti Group) and 4 million euros for Domino Sistemi.
Additionally, since 2006, Alberto has been the president of FESPA Italia, a national association representing the members of specialist printing industry, covering sectors such as serigraphics, pad and digital printing.