How can printers benefit from using Web2Print for personalised interior decoration

by Sonja Angerer | 07/05/2024
How can printers benefit from using Web2Print for personalised interior decoration

Design professionals and end consumers can create wallpapers, home textiles and even carpets oneline. Web2Print has revolutionised the market for personalisted interior decoration. Sonja Angerer shares the opportunities offered within this market and how printers can benefit from this.

Web2Print is strongly established for printing and advertising applications. also It is also used for furnishing offices, restaurants, hotels,private rooms and interior fittings which according to customer requirements are mainly ordered online today. Consumers and design professionals do not want to miss out on the flexibility and speed of Web2Print. You can now order almost everything you need online for your home or office:

  • Carpets and flooring
  • Room dividers and acoustic elements   
  • Pictures
  • Wallpapers
  • Home textiles
  • Doors and gates
  • Furniture and upholstery
CAPTION: Personalised pictures are also available through many online photo gift shops.
Manufacturing of personalised interior decoration

With so many different personalised interior products available online, it's expected that all kinds of digital printing technologies are used to produce them:
  • Printing with water-based and eco-solvent inks
  • Transfer and sublimation
  • UV Printing
  • Latex Printing
  • DTF and DTG

Methods from advertising technology are also often used to produce printed interior decoration according to customer requirements:

  • Lasers
  • Milling / Engraving
  • Digital Cutting
  • Lacquer
  • Sewing

Therefore, for printers personalised interior design is an attractive market that they can enter easily, as many of the machines needed for this are already available in the company.

CAPTION: Web2Print's providers of personalised interior decoration are creating new products.

Online suppliers of personalised interior decoration

Online suppliers of printed interior decoration can be divided into 4 categories:

  • Providers of photo gifts (DM-Fotoparadies, Cewe, Pixum)
  • Web2Print portals (Flyeralarm, Onlineprinter, Wir machen Druck)
  • Specialist suppliers of home décor (Bilderwelten,,
  • Selling platforms such as Amazon, Ebay and Etsy

Each sales channel is aimed at different target groups. General Web2Print providers usually target resellers or caters directly for the needs of entrepreneurs and the self-employed. Consumers are more likely to shop on sales platforms as well as in web shops for photo gifts and home décor.

For manufacturers of personalised interior design items, consumer business is becoming very demanding. Due to strong consumer rights, they are often forced to refund or replace products. While common design and layout errors can be corrected stage by automated print data control, this does not apply to customers who simply wished their order to come out differently and vent their frustration in online reviews.

CAPTION: Companies often branch out and maintain several web shops for printed interior decoration.

Interior decoration software

Web2Print thrives on making it as easy as possible for any customers to order prints. Hence many portals offer easy online editors. These make it possible to design the product directly in the web-browser without specialist knowledge or costly layout software. Templates and free images ensure that the printed home decoration is always presentable.

For design professionals and knowledgeable amateurs, Web2Print shops for printed interior decoration also offer the option to upload PDFs or JPGs. Customers have more creative freedom, but also more of an opportunity to make mistakes.

AI for image generation is expected to lead to an increase in the demand for personalised interior decoration because now anyone can create exciting illustrations and photos. As a result, people want to see their own motifs virtually and on everyday objects. Until now, this has been reserved for photographers, designers, and illustrators.
CAPTION: Individual home décor products can occasionally also be found in general print product online shops.

Markets for Printed Home Textiles & Co.

Recently, there were many different Web2Print suppliers of printed interior decoration. But there has been some consolidation in the market. Apalis Home or Photofabrics  offer a range of online shops for different target groups.

Printers are becoming a product manufacturer when offering printed interior decoration. This means that they must acquire additional certification, e.g. for product safety. In addition, increasing customers demand certified environmentally friendly and fair-trade products.

Web2Print for printed interior decoration is therefore not an easy sector for newcomers, despite the continued demand. The best business opportunities are likely trend products and regional niche markets.

This is especially true if the product or brand becomes popular. In addition to search engine marketing, printers also must learn about influencers and community management. Overall, Web2Print for printed interior decoration remains an exciting topic for innovative printers.

by Sonja Angerer Back to News

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