Minna Philipson, CMO of Gelato who has previously worked at Adidas and Pandora, challenged the print industry to embrace risk-taking and digital transformation, noting its slow adoption compared to other sectors. She highlighted a significant industry shift from large batches to smaller, personalised print runs, driven by consumer demand for unique products (B2C trends influencing B2B).
She emphasised that this focus on personalisation and digitalisation—like shorter print runs and end-to-end software automation—is key for profitability in the face of rapidly changing demand. She stressed being a “first mover,” citing the potential of AI to automate workflows and dramatically speed up customer onboarding. Her core advice: find a leading partner to embrace the unknown and capture the massive opportunity for growth.