Keynote presentations to inspire, innovate, and transform your business in the graphic arts industry.
The printing industry is undergoing constant transformation, driven by technological innovation, sustainability, and the need to create stronger value propositions for customers. In this context, the Trends & Print Sessions at FESPA Mexico 2025 have established themselves as an essential forum for discovering the ideas and tools that will shape the future of the industry.
With this program, FESPA reaffirms its commitment to training industry professionals by offering content designed to inspire, update, and empower their businesses. This year, we highlight five must-see presentations that combine inspiration, practical knowledge, and a vision for the future for all professionals in the graphic arts industry.
Storytelling in Motion: The Narrative Power of Digital Content
Speaker: David Enríquez, CEO, Difraxion
Content is no longer just information—today, it’s a story in motion. In this talk, David Enríquez will demonstrate how storytelling enhances the impact of digital signage and multimedia, transforming every screen into a narrative tool capable of evoking emotion, connecting with audiences, and creating memorable experiences. A must-attend session for anyone looking to take visual communication to the next level.
Cheap Can End Up Costing a Lot in the Printing Industry
Speaker: Carlos Fernández, Director, Sustratos y más
In a highly competitive market, choosing based solely on price can be a costly mistake. Carlos Fernández invites us to reflect on the importance of investing in quality, durability, and appropriate solutions, while understanding the customer’s needs and the type of application required. The goal: to shift the mindset and offer products and services that guarantee real value and long-term results.
Photography as a Business: Turn Your Passion into Income
Speakers: Héctor Blanco, CEO, Master Class Photographers; Iván Soto, Director, Smartbook
Print photography and content creation are much more than just an art form—they can also be a business model. In this talk, Héctor Blanco and Iván Soto will share strategies for turning a passion for photography into a profitable business, combining experience, innovation, and entrepreneurial vision. An inspiring session for creatives who want to take the leap toward becoming professionals.
Printing the Future: How Sustainability and Technology Are Transforming Printing Companies into Profitable Businesses
Speaker: Jorge Maldonado, CIGlat
Sustainability is no longer an option—it’s a competitive advantage. Jorge Maldonado will discuss how technology impacts the three pillars of sustainability and how large companies are implementing these practices. He will also present strategies for SMEs to launch eco-innovation initiatives aligned with Industry 4.0 and artificial intelligence. An essential look at the green and profitable future of printing.
The Architecture of Success: Building Comprehensive Value to Transition from Supplier to Strategic Partner
Speaker: Pedro Alcalá, Director, AMEXICCOR
Competitiveness in the printing industry is no longer won through price wars. Pedro Alcalá will explore how companies can design a unique value proposition to become strategic partners with their clients. The session invites participants to move beyond being mere suppliers and become key allies, building strong relationships based on trust, innovation, and tangible and intangible value.
The Trends & Print Sessions at FESPA Mexico 2025 offer strategic insight, creative inspiration, and practical tools for growth in an increasingly demanding industry. From the power of storytelling to sustainability and the creation of value propositions, these conferences are a must-attend for anyone looking to grow their business in the graphic arts industry. View the full agenda and schedule here.
FESPA Mexico 2025 will take place from September 25-27 at Centro Banamex in Mexico City. Visitors will have the opportunity to explore live demonstrations, participate in interactive sessions, and learn about the latest trends in digital printing, screen printing, textile printing, 3D printing , and much more. Register here .