Packaging

What is the future of sustainable packaging?

by James Gatica Matheson | 23/01/2024
What is the future of sustainable packaging?

James Gatica shares the future trends regarding sustainable packaging. Currently, consumers are becoming more environmentally conscious and are demanding for more “green” packaging solutions.

Today, the world is becoming increasingly more attentive to the environment with the packaging industry undergoing a shift in attitude towards sustainability. This shift not only benefits the planet, but also presents a profitable opportunity for entrepreneurs who want to enter the sustainable packaging business.

In this article, we delve into the latest trends in sustainable packaging and provide insight into what aspiring entrepreneurs should focus on when venturing into this dynamic and growing industry.

Innovation in Materials


One of the main trends in sustainable packaging is the continuous innovation in sustainable materials. Businesses entering this space should be mindful of developments in biodegradable, compostable and recyclable materials.


Plant-based plastics, mushroom-based packaging, and recycled content are gaining traction as viable alternatives to traditional packaging materials. Staying up to date with the latest sustainable materials is crucial for those looking to have a positive impact on the environment whilst meeting consumer demands.

Circular Economy Practices

A fundamental aspect of sustainable packaging is the implementation of circular economy practices. Businesses should explore ways to design packaging that minimizes waste and that can be easily recycled or reused.

Adopting a circular approach means considering the entire packaging lifecycle, from raw material extraction to disposal. Companies that collaborate with suppliers and recycling plants will be well positioned to thrive in the sustainable packaging landscape.

Ecological Design

Sustainable packaging goes beyond the materials that are used.  It extends to thoughtful and efficient design. Businesses should focus on creating packaging that not only reduces their environmental impact but also aesthetically appeals to their consumers.


Minimalist designs, space optimization and multifunctional packaging are increasingly popular. Brands that combine functionality with environmentally friendly solutions can capture the attention of environmentally conscious consumers.

Transparency and Certification

Within sustainable packaging, transparency is key and it is an important factor of building trust with customers. Businesses must prioritize transparency in the sourcing and manufacturing processes, as well as the environmental impact of their packaging solutions.


Earning certifications from reputable organizations, such as the Forest Stewardship Council (FSC) or the Sustainable Packaging Coalition, can build trust among consumers and differentiate a brand in a crowded market.

Technology Integration

Sustainable intelligence in packaging is a trend that offers both innovation and sustainability. Businesses should explore smart packaging solutions that improve product freshness, provide traceability, and offer interactive consumer experiences.

Smart packaging not only aligns with sustainability goals, but also attracts technologically advanced consumers looking for innovative and convenient solutions.


Just as the world collectively strives for a more sustainable future, the packaging industry is at the forefront of change. Entrepreneurs entering the sustainable packaging business have a unique opportunity to contribute to environmental conservation while meeting the growing demand for environmentally friendly solutions.

By staying informed about materials innovations, adopting circular economy practices, designing with environmentally friendly principles, prioritizing transparency, and exploring technology integration, aspiring businesses can pave the way for a successful and globally impactful company. of sustainable packaging.

Discover the latest innovations in packaging and sustainability at FESPA Global Print Expo 2024 Europe’s leading print and signage exhibition. Taking place from 19th – 22nd March 2024 at RAI Amsterdam, Netherlands. Register here to visit and use promo code FESJ407 for a 55 euros discount.

by James Gatica Matheson Back to News

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