Videos
Personalisation with Colin Strong from IPSOS
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Colin Strong, Head of Behavioural Science at IPSOS about Personalisation. Colin discusses Personalisation as being how do you adapt yourself to another person to understanding their characteristics and how you best reflect those characteristics in what products you are putting in front of them?
Colin also states the significance of context and knowing your customers. Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit here.
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