Videos

Personalisation with Chloe Combi, GenZ Behavioural Expert

by Richard Askam | 21/02/2023

Richard Askam, The Personalisation Experience Ambassador speaks to Chloe Combi, a GenZ and GenA Behaviour Expert. Chloe explains that she perceives Personalisation as the ability to tell your personal story and creating your own brand.

Chloe and Richard also discuss how branding, social media and influencer all contribute in the use and the perception of Personalisation. Chloe also shares her thought on the future of personalisation and GenZ.

Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: https://www.personalisationexperience.com/
 

by Richard Askam Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Superhero garments win special effects FESPA award
Features

Superhero garments win special effects FESPA award

Monster Press blends two separate fantasy worlds to create eye-catching t-shirt.

18-09-2023
Sign of things to come: South African sustainability pioneers win FESPA Award
Features

Sign of things to come: South African sustainability pioneers win FESPA Award

Wade Barlett, General Manager of Expand A Sign, on linking tailor-made branding solutions to innovative sustainable practices.

15-09-2023
FESPA Award winner uses SERICHROMA halftone Printing to reinvigorate a classic car image
Features

FESPA Award winner uses SERICHROMA halftone Printing to reinvigorate a classic car image

German company Graffiti Siebdruck won a FESPA Gold Award after applying its SERICHROMA technique to screen print both colour and black and white entries.

14-09-2023
Why you should visit Sportswear Pro 2024
Videos
1:44

Why you should visit Sportswear Pro 2024

FESPA’s brand new exhibition Sportswear Pro will take place from 19th – 22nd March 2024 at the RAI Amsterdam in the Netherlands. The exhibition will be dedicated exclusively to sportswear manufacturing and will showcase machinery from design to production to finishing. Pioneering technologies in on-demand and customized sportswear production will be showcased

07-09-2023
Why you should visit Sportswear Pro 2024