Personalisation with Canon Europe
FESPA's Personalisation Experience Ambassador, Richard Askam speakes to Mathew Faulkner, Director of Marketing and Innovation at Canon Europe. Mathew describes Personalisation as an untapped opportunity for printers that offers meaningful and emotional customer engagement.
Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: https://www.personalisationexperience.com/
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
Choosing an MIS
Management Information System software has become an essentially component in running a modern printshop but the implementation will determine its success.
3 feet away from gold – the opportunity for printers with Personalisation
Richard Askam, The Personalisation Experience Ambassador, advises printers to keep on going towards their personalisation goals and to not miss this valuable opportunity for their business.
Reducing carbon emission – a just transition
Reducing carbon emissions looks quite straightforward on the face of it, not simple or easy, of course, but straightforward: just stop doing so much of the stuff that creates them. Reduce energy consumption, switch to renewables, cut waste and so forth.