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Join the SmartHub Conference at Personalisation Experience next month to stay ahead of the latest tech and trends.

From garments and footwear to interior décor and gifts, personalisation – perhaps one of the most important trends in printing of the past 15 years. Printers are uniquely placed to capitalise on that success.

Today’s consumers increasingly expect unique, customised products that reflect their identity, values or interests – and they’re willing to pay a premium for them. The global personalised gifts market alone is estimated to surpass $38bn by 2027, with growth driven largely by advancements in digital print technology and e-commerce making it easier than ever for sole traders and SMEs to swim with the tide..

On-demand manufacturing – where products are sold before they’re made – enables a sustainable, low-waste model by inverting the traditional “print then sell” production cycles to “sell then print”. Printers can now cut inventory risk, reduce material waste, and become more profitable through faster turnaround times. Underpinning this trend is a wave of investment and innovation in automation and software, from web-to-print platforms to AI-powered design tools, enabling printers to manage mass customisation efficiently at scale. As a result, personalisation reshaping how the print industry operates and provides a wide range of opportunities. But will you be participating?

Frank Tueckmantel, FESPA Marketing Consultant, says: “Personalisation and customisation in digital print are crucial for building stronger customer relationships, increasing engagement, and driving sales by making products and marketing materials feel more relevant and unique to each individual. Several SmartHub presenters will talk about how they have successfully transformed their business utilising personalisation and customisation in digital print.”

If you are interested in personalisation, or you want to discover more about the tech or software or people that are driving it, visit the Personalisation Experience at 6 to 9 May 2025 in Berlin, Germany.

Here are five sessions from the SmartHub Conference to look out for (at least one from each day):

Session – Smart Manufacturing: When Less Makes More!
Date: Tuesday 6 May at 12.30pm
Speakers: Debbie McKeegan, FESPA Textile Ambassador; Sharon Donovich, Marketing Communications Officer at Kornit Digital; and Folker Stachetzki, Marketing Manager at Brother

How can doing less do more for your print business? By leveraging modern manufacturing strategies such as automation and AI to streamline your production of course. In this far-ranging session, which surveys all facets of your print…

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