The Key Digital Signage Requirements For A Successful Deployment

by Jordan Feil | 14/02/2024
The Key Digital Signage Requirements For A Successful Deployment

Jordan Feil, Director of Marketing at Navori Labs discusses the key factors required to have a successful digital signage deployment including the CMS software features needed.

Digital signage is an increasingly popular medium for businesses to showcase their products, services, and messages to their target audience. More and more businesses are moving away from traditional forms of advertising and embracing digital signage as an effective means of reaching their customers. However, deploying a digital signage network is not as easy as hanging up a few screens and plugging in a USB stick.

To have a successful digital signage deployment, you need to have reliable and sophisticated CMS software. In this article, we will discuss the requirements for digital signage and the CMS software features needed for a successful deployment.

Whether you are a CIO, an executive, or middle management looking for expert tips on choosing the right digital signage CMS software, keep reading!

What are the key CMS features for a successful deployment?

Easy-to-Use Interface

A good CMS software should be intuitive and easy to use. Users should be able to schedule content and make changes effortlessly without requiring extensive training. A CMS software that is complicated can lead to unnecessary issues and mistakes, and it may waste time and money. An easy-to-use CMS platform, like Navori QL, will help users focus on creating great content, instead of worrying about how to use the software.


A CMS software needs to be scalable so it can grow with your business needs. Your CMS software should also be easy to upgrade and add new features as the needs of your business change. A scalable CMS software, like Navori QL, can help you save time and money because it eliminates the need for frequent hardware and software updates. It’s important to choose a CMS software that can be easily upgraded or scaled up as your business needs evolve.

Device Compatibility

A good CMS software must be compatible with several devices. It should work with different types of hardware, screens, and operating systems. It’s essential to choose a CMS software that caters to various types of devices, including touchscreens, system-on-chip TVs, tablets, video walls, and more. This ensures the content created on one device will display correctly on another device, making it easy to manage and deploy content across all your platforms.

Technical Support

Technical support is a crucial feature that a CMS software must have. No matter how user-friendly or robust a CMS software is, there will always be technical issues to deal with. Having a support team to turn to is essential for successful digital signage deployment.

A CMS software with responsive technical support can help resolve any issues quickly, minimizing downtime and maximizing the effectiveness of your digital signage. With offices around the globe, Navori delivers support services in multiple regions and languages so issues are dealt with quickly and efficiently.

Customizable Templates

Customizability is a critical requirement for any digital signage strategy. With customizable templates, businesses can tailor messages that are relevant to their target audience. They can easily create layouts that enhance their branding or messaging, and control how their content looks on multiple screens.

The ability to customize the templates saves time and resources while also providing a professional look and feel. Navori QL features a sophisticated template designer that supports multiple content and playlist zones, a data feed manager for real-time data, and multi-layer capabilities with transparency support. The QL template designer lets businesses create an infinite number of layouts for single and multi-screen deployments.

Wide-Ranging Media Support

Digital signage displays can feature a combination of media formats, including images, videos, live web content, streaming video, and many others. The more media formats a CMS software can support, the greater the flexibility in creating and scheduling content. Media support allows for a more dynamic digital signage experience, making it easy to deliver messages that are more engaging to any audience.

Professional CMS platforms, like Navori QL, can render any content on the widest range of hardware devices ensuring the success of your digital signage project.

Scheduling and Planning

In a digital signage deployment, content scheduling and planning are critical. The CMS software must be able to support scheduling and planning, allowing businesses to display targeted messages at the right time. With professional scheduling and planning features, businesses can automatically display messages depending on the time of day, day of the week, or any external input. Think of ads that show up based on the current local weather, or items that are substituted whenever they run out of stock.

It’s important to note that Navori QL offers traditional playlist-based scheduling and advanced rule-based content triggering. This makes it easy to deploy content relevant to specific events, sales and promotions, and other special occasions.

Remote Access

The CMS software features must offer remote access, allowing businesses to manage the digital signage network from anywhere with an internet connection. With remote access, businesses can update the content, schedules, and player settings, synchronizing them across multiple screens or displays.

Navori QL Mobile is a smartphone app that lets authorized users perform these functions from any location. With QL Mobile, displays installed in a retail store can be instantly repurposed as demonstration stations where local sales staff can launch product-specific videos to inform customers. QL Mobile is compatible with most smartphones and tablets making it the perfect tool for efficient on-site content management.

Real-time Analytics

Real-time analytics is necessary for a successful digital signage deployment. The ability to measure and analyze data means that businesses can detect what works and what doesn’t. With this information, businesses can enhance their digital signage display’s effectiveness. Real-time analytics allow businesses to track key metrics like impressions, engagements, conversions, and visitor demographics.

Navori provides multiple levels of real-time analytics. For example, Navori QL can generate proof of play reports that let content and marketing managers track where content was shown, and the number of impressions.

Navori Aquaji is the company’s AI-enhanced Computer Vision software designed for in-depth marketing analysis. Aquaji relies on strategically located cameras to capture key business metrics such as foot traffic, return visits, dwell time, and demographics. The software is highly accurate, totally anonymous, and easy to use, making it essential to any modern digital signage deployment.

Why is your choice of CMS so important?

The right CMS software is critical for any successful digital signage deployment.

Crucial CMS software features that must be considered:

  • Easy-to-use interface
  • Scalability
  • Device compatibility
  • Technical support
  • Customizable templates
  • Wide-ranging media support
  • Flexible scheduling and planning
  • Remote access
  • Real-time analytics…

With these features, businesses have the flexibility to deploy engaging, customized, and cost-effective digital signage displays. These displays will be effective in driving engagement, boosting customer experiences, and ultimately, improving the business’ bottom line.

Remember, the right CMS software can make or break your digital signage project so it pays to choose wisely. It’s why Navori QL has become the gold standard for global digital signage deployments. Navori QL ticks off all the boxes and includes many professional features not available elsewhere.

Features like dynamic content playback and triggering capabilities, a powerful set of APIs for automation, and much more. Navori’s reputation for excellent after-sales service and technical support is another reason why the company’s solutions are driving more digital signage displays worldwide than any other software.

Discover the latest innovations in signage at European Sign Expo 2024 Europe’s leading signage and visual communications exhibition. Taking place from 19th – 22nd March 2024 at RAI Amsterdam, Netherlands. Register to visit here and use promo code ESEJ407 to receive a discount of 30 euros. This code is valid until 18th February.

by Jordan Feil Back to News


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