Personalisation

Roland DGA and YR partnered to offer on-site apparel personalisation at the US Open Tennis

by Kelley-Ann Young Kong | 12/09/2024
Roland DGA and YR partnered to offer on-site apparel personalisation at the US Open Tennis

Leading wide-format digital imaging provider Roland DGA partnered with YR, a leading product customisation software provider to implement on-demand personalised apparel technology at the US Open Tennis Championship in Flushing, New York.

Both collaborated to deliver a seamless, premium on-site printing experience using Roland DG VersaSTUDIO BY-20 printers and YR's latest software platform. The BY-20 direct-to-film printers enables output personalised graphics on demand and integrates with YR's software. This integration allowed fans to instantly create personalised merchandise. The installation produced over 10,000 high-quality items for the attendees of the US Open.

The US Open, well known for both tradition and innovation provided the perfect venue for Roland DGA and YR to combine their respective areas of expertise to take on-demand product personalisation to a whole new level.

Roland DGA, President Amad Lara commented: "Our VersaSTUDIO BY-20 printers are compact, powerful machines that offer unsurpassed precision and efficiency for apparel decoration. Together with YR's innovative software, they create a system that has given US Open visitors the opportunity to design and print personalised apparel and accessories in real time."

Tim Williams, CEO of YR stated: "We are excited that we partnered with a digital imaging leader and brought our technology to this prestigious event. Our omnichannel software, combined with the capabilities of the VersaSTUDIO BY-20 printers, allowed us to offer a truly unique and personalised experience for fans, reflecting our commitment to innovation in the custom printing industry."

The cutting-edge technologies that Roland DGA and YR have brought to the US Open has made it simple for fans to create something special that they were able to take home as a memento of their experience. Visitors created designs in multiple locations around the US Open venue using the YR software on large touch screens or their own devices. All orders were then routed to a central print facility, built by YR, on-site at the US Open. The YR software platform controlled all the order management and routing, and automatically managed the printing process in real time.
 

by Kelley-Ann Young Kong Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Revolutionising the promotional product industry
Garment Printing

Revolutionising the promotional product industry

Debbie McKeegan speaks to Jeremy Parker, founder and CEO of Swag.com about the current trends surrounding the promotional product sector. He also shares his predictions for potential future trends.

14-10-2024
Exploring the Growth of Direct to Film Printing with Adrienne Palmer
Garment Printing

Exploring the Growth of Direct to Film Printing with Adrienne Palmer

In this podcast episode, Debbie McKeegan and Adrienne Palmer discuss the emerging technology of Direct to Film (DTF) printing, its applications in the apparel industry, and its potential to disrupt traditional printing methods.

09-10-2024
Durst introduces P5 X with true flatbed capabilities
Digital Printing

Durst introduces P5 X with true flatbed capabilities

Durst Group has announced the P5 X, the newest addition to the P5 family which reflect the company's dedication to to innovation, quality, and reliability.

09-10-2024
Graeme Richardson-Locke visits FESPA Association, SPAI in India
Screen Printing

Graeme Richardson-Locke visits FESPA Association, SPAI in India

FESPA's Head of Asscoiations and Technical Lead, Graeme Richardson-Locke shares his experience after visiting FESPA's Association, SPAI who are based in Kolkata, India. Graeme visited 4 skilled printing businesses during his visit including CDC Printers of India, Vibgyor Arts, Exclusive Graphics and Sri Ganesh.

07-10-2024