Roland DG targets personalisation with new LEF-200

Roland DG has moved to address an increasing demand for personalisation and bespoke print services by launching its new VersaUV LEF-200 flatbed printer.

Featuring a print bed of 508 x 330mm, the new machine can print in full-colour, white and clear inks on a range of materials, including three-dimensional objects up to 100m thick. The manufacturer said this ability to print onto thick materials will enable users to take on a wide variety of work cross various sectors.

Yuko Maeda, division president of Roland DG’s business development unit, also picked up on this point, stating that the LEF-200 will allow print companies to offer a much wider service in terms of personalised and bespoke products.

“With the growing desire to offer consumers a personalised experience reflecting individual preferences and lifestyles, the market for on-demand printing onto a whole array of items is an exciting and growing trend,” Maeda said.

“In recent years, we have seen an increasing number of businesses using our VersaUV LEF printers to provide custom printing of smartphone cases and accessories. With the LEF-200’s greater versatility for applications, the money-making possibilities are substantial and with its ease-of-use capabilities, even operators with minimal digital printing skills can operate the device”

Maeda also said a new primer ink option will allow users to prepare an object for customisation before printing a full-colour graphic. This feature can also be used with Roland DG’s LEF-300 model.

“With the LEF-200, you can customise a wide range of consumer products and promotional items such as smartphone cases, pens, awards, giftware, plates and more,” Maeda said. “This makes adding graphics to glass, plastics and other challenging media so much more clean and efficient.”

Those who invest in the LEF-200 will also benefit from the Roland VersaWorks Dual RIP software, which, included in the price of the LEF-200, enables users to produce graphics with special effects, as they will have the ability to work with PostScript files and allow for native processing of PDF files, which Roland DG said will ensure transparency effects are processed accurately.

The Roland DG RIP also has the ability to generate white or clear ink data, as well as configure features such as the rotation and mirroring of the data, without the need to return to graphic design software. In addition, users will benefit from the new ‘Maintained Clipped Position’, which allows for the printing of designated images only.

To find out more about the new LEF-200 and the many other solutions available from Roland DG, you can visit the company at FESPA 2017, which takes place at the Hamburg Messe in Germany from May 8-12. Roland DG will feature on stand B4-E20.

To register, visit: http://www.fespa2017.com