Roland DG holds the key to customisation at FESPA

We exclusively talked with Roland's Claus Larssen and Gillian Montanaro to find out more about the advances to the TrueVIS SG series and the new enhancements to the LEF range.

At FESPA 2017, which took place from 8-12 May in Hamburg, Germany, Roland DG showcased a wide range of products including digital wide format printers, cutters and integrated print & cut devices, UV-LED flatbed printers and dye-sublimation solutions.

According to Roland DG head of marketing EMEA Gillian Montanaro the priority for Roland was to provide a complete end-to-end solution: “A key benefit of investing in a Roland is that you’re buying into a solution which delivers so much more than just a digital device. It’s true that our technology is reliable and durable but beyond this, we provide an integrated quality offering which encompasses hardware, software, inks, training, service and support."

"This holistic approach helps our users to get the very best return on their investment and, in turn, to provide the very best service to their customers. It’s one of the reasons why customers who buy a Roland, stay with Roland. At FESPA we are demonstrating how users can best integrate our technologies into their businesses and take full advantage of the comprehensive package we provide.”

Customisation and personalisation are key consumer trends and, print service providers looking to differentiate themselves from their competitors could see Roland’s innovative instant personalisation solutions in action on the booth.

Featuring Roland’s VersaUV range of UV-LED flatbed printers which print directly onto virtually any object or substrate and including a customer-friendly software interface, that is demonstrated on the video. This unique solution enables consumers to personalise a huge range of items including phone accessories, technology items, photo gifts, trophies, souvenirs, sportswear, fashion and much more.

FESPA TV had  the chance to try out this dynamic technology and take home a unique personalised memento. “Our aim is that visiting the Roland booth is a memorable experience and it is packed with innovative applications and eye-catching samples which we hope inspire and fire the imaginations of visitors. We look forward to welcoming all FESPA delegates next year in Berlin and continue to demonstrate why Roland is the right choice for them,” concludes Montanaro.