Print turns medical scans into adventures

by FESPA | 22/08/2017
Print turns medical scans into adventures

Industrial designers have helped transform the often-frightening process of MRI and CT scans into an adventure for children, according to an article on the Milwaukee Journal Sentinel.

The sight of a terrified child about to have an MRI scan gave GE Healthcare industrial designer Doug Dietz a different perspective and led to a project that has turned imaging departments at 27 children's hospitals into small theme parks.

The designs transformed a test into a voyage on a spaceship, a visit to a pirate island and other adventures. The imaging departments became elaborate sets and the techs became amateur actors with scripts.

The series consists of a variety of themes for the different tests. For an MRI, it is a space voyage, with technicians telling children that the spaceship is about to go into hyper-drive when the machine becomes loud. For a PET scan, it is Camp Cozy, because children need to be calm and the test takes about 45 minutes.

GE Healthcare also has developed themes for specific hospitals. For a children's hospital in San Francisco, for example, it designed a theme around cable cars. JWD-Creative, a Milwaukee ad agency, helped write the scripts and develop the artwork for the Adventure Series.

The genesis of the idea for the Adventure Series came from Dietz's visiting a children's hospital to see an MRI machine that he had helped design. During the visit, he saw a terrified girl clinging to her parents before a scan.

"It just broke my heart," Dietz said. "It was just an awful experience."

Dietz realized that he and the other industrial designers in Waukesha needed to use their skills to improve the patient's experience during imaging tests.

The technicians soon started getting into the role-playing, wearing scrubs that matched the theme and suggesting toys tied to the theme to give the children at the end of the scan.

The project now is cited as a model of innovation. Dietz has given TED talks on creativity and been featured in a book by Tom and David Kelley of IDEO, an international design firm in Palo Alto, Calif.

"Children would cling to their mom's leg and start crying, and you would have to pry them off," said Kathleen Kapsin, radiology director of Children's Hospital of Pittsburgh, part of the University of Pittsburgh Medical Center. "Now they walk in and they are excited."

GE Healthcare estimates that the Adventure Series costs $50,000 to $100,000 for each "room" with imaging equipment.

Read the full article.

by FESPA Back to News

Topics

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

Sustainable signage: the future of lightboxes
Signage

Sustainable signage: the future of lightboxes

Among the various signage solutions, illuminated signs stand out for their ability to combine visibility with sustainability. James Gatica Matheson explores how sustainable practices are being integrated into the production of light signage and essential electrical safety requirements that align with the Sustainable Development Goals (SDGs).

15-07-2024
Bell Printers triumphs at FESPA Awards 2023 for its luxury coffee packaging
Packaging

Bell Printers triumphs at FESPA Awards 2023 for its luxury coffee packaging

Bell Printers won the bronze award at the FESPA Awards 2023 for the 'Luxury Packaging' category with its exquisite entry for Alluveim luxury coffee packaging. Mobin Akash, 3D Designer at Bell Printers discusses this crucial win, their winning entry and the importance of sustainability for this project.

15-07-2024
How to use software to redefine manufacturing in the ecommerce supply chain
Automation

How to use software to redefine manufacturing in the ecommerce supply chain

Debbie McKeegan speaks to Henrik Muller Hansen, founder of Gelato, where they discuss the pivotal role of software in redefining the manufacturing and fulfilment processes within the ecommerce supply chain.

11-07-2024
merchOne enters the US market with best offer for print-on-demand wall art
Interior printing

merchOne enters the US market with best offer for print-on-demand wall art

merchOne, the Europe-based POD fulfilment platform, is launching operations in the US, to make customized on-demand wall art more accessible to ecommerce entrepreneurs.

09-07-2024