Print for Profit: The Rise of Product Personalisation with Antigro Designer

In this podcast episode, Debbie McKeegan interviews Bobby Grauf from Antigro Designer, discussing the rise of product personalisation in the print industry.
They explore the evolution of consumer demand for personalised products, the impact of technology and AI on the personalisation process, and the opportunities for printers in the e-commerce landscape. Bobby shares insights on how businesses can scale through effective personalisation strategies and highlights the importance of enhancing customer experience. The conversation also touches on case studies and future developments in personalisation technology.” Listen to learn more…
Discover the latest innovations in personalisation at Personalisation Experience 2025, a premier gathering dedicated to unveiling the latest in digital print personalisation, offering an immersive platform for industry professionals to explore innovative technologies, sustainable practices, and forward-thinking strategies. Taking place from 6 -9 May at Messe Berlin, Germany. Register to visit here and use promo code PEXJ502 to only pay 50 euros for your entrance ticket.
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news

Personalisation: From mass production to print-on-demand
Technological advancements are driving the growing trend of personalisation, fueled by consumer demand for unique products. From packaging campaigns like Share-a-Coke to customised apparel by Nike and Adidas, and AI-powered tools, the shift from mass production to print-on-demand is evident. The SmartHub Conference at the Personalisation Experience from 6 - 8 May will explore these opportunities and challenges for businesses.

How to grow your business with white ink applications
Opaque white ink is revolutionising signage, vehicle graphics, wallcoverings, short-run and wood packaging, and window blinds by enhancing vibrancy and clarity. This enables printers to offer high-demand, standout products, boosting profit margins. HP Latex white ink applications and their large format printing solutions will be showcased at FESPA 2025 in Berlin.