Sustainability

Print agency makes major sustainable pledge for carbon balancing

by FESPA | 25/01/2021
Print agency makes major sustainable pledge for carbon balancing

London-based print production agency COUSIN has revealed plans to Carbon Balance its entire paper consumption in 2021, in a move that is set to protect over 600 acres of threatened habitat.

Working in partnership with Carbon Balanced Paper and the World Land Trust, COUSIN aims to offset the projected 6,000 tonnes of paper used by its clients over the course of the year.
 
COUSIN works with a number of leading brands in 13 countries across four continents, including the likes of FatFace, Graham and Green, Crew Clothing, Mint Velvet, Sarah Raven Kitchen & Garden, Not On The Highstreet, Liberty and NetJets.
 
By opting into the scheme, COUSIN’s clients will be issued regular certificates highlighting the amount of carbon offset and land preserved, as well as have the opportunity to display the World Land Trust Carbon Balanced Paper logo on any printed literature.
 
Matt Booker, founding director at COUSIN, said that the agency “thought long and hard” about how to make a commitment that delivered the best value in terms of positive impact.
 
Booker said the business identified the environment as a key factor in the minds of both clients and their end customer, so the move to offset paper usage made sense for the company.
 
“We wanted this commitment to not only reflect our values, but also the values of the brands COUSIN works for, and by extension for their customers also,” Booker said.
 
“Choosing Carbon Balanced Paper to offset the carbon impact of the paper we purchase on behalf of some 60 premium and lifestyle brands was therefore the most logical step.”
 
Carbon Balanced Paper operates in partnership with international conservation charity World Land Trust. Since its launch, over 3,000 brands and organisations around the world have opted into the scheme and balanced over 190,000 tonnes of carbon dioxide and protected 19,000 acres of threatened habitats.
 
Greg Selfe, sales and marketing director for Carbon Balanced Paper, welcomed COUSIN to the project. He said: “Brands are increasingly searching for ways to reduce the impact of their marketing communications.
 
“Carbon Balanced Paper offers a simple and credible way for businesses to not only offset their carbon impacts, but to also help protect some of the most endangered habitats on Earth.
 
“COUSIN’s commitment on behalf of its clients to use Carbon Balanced Paper will make a considerable contribution to World Land Trust and its efforts to protect the forests of Khe Nuoc Trong, Vietnam.”

 

 

by FESPA Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

The Power of Personalisation: Market Shifts and Industry Insights
Personalisation

The Power of Personalisation: Market Shifts and Industry Insights

Debbie McKeegan emphasises that Personalisaiton is no longer a trend but a shift in consumer behaviour, demanding tailored products and experiences.. Businesses must embrace personalisation to remain competitive, investing in advanced software, transparent supply chains, and collaborative partnerships. Those who adapt quickly will thrive, while those who delay risk falling behind in this rapidly evolving market.

11-02-2025
Superior software - the latest innovations in digital signage
Digital Signage

Superior software - the latest innovations in digital signage

With no shortage of solutions when it comes to software in digital signage, Rob Fletcher takes a closer look at the options in the sector, analysing some of the latest developments and the benefits they offer to users.

10-02-2025
FESPA Middle East celebrates year-on-year visitor growth following the event's debut in 2024
Digital Printing

FESPA Middle East celebrates year-on-year visitor growth following the event's debut in 2024

The second edition of FESPA Middle East welcomed more than 2,700 professionals from 80 countries, an 8% rise over last year. Over 100 exhibiting companies, an 8% increase from the 2024 edition, took part in the event, which featured more than 200 brands. This year’s show explored the latest innovation and technology with a focus on personalisation, sustainability and future visions, supported by a free, three-day conference programme

10-02-2025
Exhibit at FESPA Middle East 2026
Digital Printing
3:58

Exhibit at FESPA Middle East 2026

Set to return for the 3rd edition, 13-15 January 2026 at the purpose-built Dubai Exhibition Centre (Expo City), Dubai. We connected with exhibitors during the 2025 event and asked them to give their feedback on the show and their opinion to anyone considering taking part at the next expo.

07-02-2025
Exhibit at FESPA Middle East 2026