Print’s one-off carbon footprint

by FESPA | 10/01/2017
Print’s one-off carbon footprint

As the internet’s power usage continues to grow exponentially, a major argument for using print instead of e-media is that print has a one-off carbon footprint, writes Laurel Brunner.

You don’t need energy to use it or store its content. In 2015 the online monster that is Google used 5.6 terawatt hours of energy to power its data servers alone. As more people start living online lives, the internet’s power usage is growing exponentially.

Print media production technology is getting more and more energy efficient, but this is hardly a reason for the world’s e-citizens to revert to print instead of living life via smartphone. The good news is that online giants recognise the impact of energy usage on the planet and are doing something to reduce their massive emissions footprints. Google is leading the charge.

There are thirteen Google data centres around the world together consuming well over 5.6 terawatt hours a year. The company’s energy requirement is clearly colossal. Throw in Google’s numerous offices and this adds up to a lot of dosh. When it comes to global warming, it also runs contra to the company’s don’t be evil mantra.

Google has been carbon neutral since 2007 and over the years has taken a machete to its dependency on fossil fuels. To improve cost management and be a good corporate netizen Google has renewables supply contracts in place for a capacity of 2.6 gigawatts.

Google buys more renewable energy than Apple or Amazon and expects that by the end of this year it will have enough renewables based energy capacity for all of its data centres and offices.

In practise living up to this commitment won’t be quite so simple. To provide energy to all of its facilities worldwide Google depends on local energy providers, many of whom will not be able to supply 100% renewable energy.

Despite improvements in technology and falling prices, fossil fuels still dominate most energy generation so what goes into the grid cannot be guaranteed to be based on renewable technologies. That said there are many regions around the world, such as Scandinavia and Cornwall where providers offer energy based 100% on renewables.

Prices are falling as solar and wind power technologies get more efficient. Fossil fuel plants are aging and getting expensive to run. As renewables become cheaper than fossil fuels, we are approaching a tipping point in favour of wind and sun.

Google, other internet titans and various large multinationals recognise their contribution to global warming and are responding to mitigate impacts influencing climate change. Google has over seven billion daily users across its various services, so it probably touches most lives across the planet one way or another.

As such it is arguably the world’s biggest publisher and the primary driver for print based services, from self-publishing to birthday cards. Google’s endeavours for a more efficient energy model is one we can all sign up to.

Source: This article was produced by the Verdigris project, an industry initiative intended to raise awareness of print’s positive environmental impact. This commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics,, EFI, FESPA, HP, Kodak, Kornit Digital, Ricoh, Splash PR, Unity Publishing and Xeikon.

by FESPA Back to News


Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

A printer's guide for heat presses
Print Finishing

A printer's guide for heat presses

Whether as a direct or transfer printing process, the process of finishing shirts and other individualised products using a heat press is essential. Sonja Angerer discusses how printers can find the right model to fit their shop and their requirements.

Opportunities for wrappers regarding special effects in vehicle wrapping
Vehicle wrapping

Opportunities for wrappers regarding special effects in vehicle wrapping

While vehicle graphics and wraps are impressive enough on their own, those in this sector can also take advantage of special effects to add even more sparkle to the finished piece. Rob Fletcher finds out more about the materials and opportunities available to wrappers.

Business opportunities for printers in personalised products

Business opportunities for printers in personalised products

Personalised and individualised products are popular and this is particularly true for both Millenials and Gen Z. Sonja Angerer shares the available opportunities for printers in this segment and what they can expect.

Exploring textile printing trends in fashion and decoration
Textile printing

Exploring textile printing trends in fashion and decoration

James Gatica shares the latest trends in textile printing regarding both fashion and garment decoration. James discusses the importance of sustainability, the rise of digital textile printing, personalisation and driving innovation and creativity in textile printing.