Personalisation
Personalisation with Marshall Atkinson
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marshall Atkinson from Atkinson Consulting about Personalisation. Marshall describes how Personalisation focuses on the individual not the group and printing to the scale of one.
Marshall and Richard also discuss opportunities for existing print shops including revenue opportunities as well as Artificial Intelligence. Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: https://www.personalisationexperience.com/
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Personalisation
Key trends and market shifts on Personalisation and Sportswear with Epson
Debbie McKeegan speaks to Duncan Ferguson, VP of Commercial and Industrial Printing at Epson Europe about the market shifts and current trends around personalisation. Duncan shares the key trend of merging both fashion and sportswear.
25-04-2024
Vehicle Wrapping
Sustainable substrates for vehicle wrapping
As demand for environmentally friendly applications continues to increase, Rob Fletcher takes a closer look at some of the more sustainable materials available to companies working in the vehicle wrapping sector.
24-04-2024
