FESPA’s Personalisation Experience Ambassador, Richard Askam speaks to Marshall Atkinson from Atkinson Consulting about Personalisation. Marshall describes how Personalisation focuses on the individual not the group and printing to the scale of one.
Marshall and Richard also discuss opportunities for existing print shops including revenue opportunities as well as Artificial Intelligence. Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: https://www.personalisationexperience.com/