Richard Askam, The Personalisation Experience Ambassador speaks to Infigo’s CEO, Douglas Gibson and Head of Global Marketing, Chris Minn about Personalisation.
Douglas Gibson and Chris Minn explains that Personalisation can be used in numerous ways by emphasizing the importance of tailored emotional content and emotional engagement for customers. Printers now have the opportunity to go directly to their customers. Personalisation is getting broader and is becoming more prevalent across all industries. An example includes adding signatures and drawings to products. Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: Welcome – Personalisation Experience 2023