Richard Askam, The Personalisation Experience Ambassador speaks to Tim Cox, Business Development Manager at Cloudprinter about Personalisation. Tim describes the need for the print industry to be properly informed and educated on how personalisation can be used and the value of personalisation.

Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: https://www.personalisationexperience.com/