FESPA’s Personalisation Experience Ambassador, Richard Askam speaks to Kaspars Kirsis, Head of Sales at Printful and Mark Sanderson, Business Development – Americas from FESPA about the opportunities for printers in Personalisation.
Kaspars discusses the importance of Personalisation for Printful, a mail to order and print on demand businesses. Richard, Kaspars and Mark discuss the power of gifts and keepsakes ane how intelligent brands are targeting customers by evoking emotions. Is there any substrate that you cannot print on and personalise?
Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: HOME – Personalisation Experience 2023.