FESPA’s Personalisation Expereience Ambassador, Richard Askam speakes to Mike Wistow, the Director and Founder from Aegir Consulting. Mike shares what Personalisation means to him and explains how Personalisation can be experienced differently for each person.
Both Richard and Mike discuss the value behind Personalisation it’s relevancy and how it can be advantage and a hidden opportunity for businesses.
Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: https://www.personalisationexperience.com/