Personalisation with Mathew Faulkner from Canon Europe
FESPA's Personalisation Experience Ambassador, Richard Askam speakes to Mathew Faulkner, Director of Marketing and Innovation at Canon Europe. Mathew describes Personalisation as an untapped opportunity for printers that offers meaningful and emotional customer engagement.
Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: Welcome - Personalisation Experience 2023
Topics
Interested in joining our community?
Enquire today about joining your local FESPA Association or FESPA Direct
Recent news
How to add value to Print: Mastering the Personalisation Experience with XMPie
Phil Gaskin, Business Development Channel Manager at XMPie discusses the importance of enhancing print value through effective personalisation using XMPie. He argues that personalisation should be creative, leverage AI, integrate physical and digital elements, streamline ordering, and be scalable. XMPie's tools facilitate this, enabling the transformation of basic print into impactful marketing.
How Corrugated Packaging Providers can deliver Personalisation at scale through Corrugated Packaging
In today's rapidly evolving e-commerce landscape, the unboxing experience has become a pivotal touchpoint between brands and consumers. Recognizing this, Packsize and EFI have collaborated to introduce the Packsize EFI X5 Nozomi, a groundbreaking solution that empowers packaging providers to deliver personalized and memorable unboxing experiences to their brand, retail, and 3PL customers.
How to make a statement with interactive digital signage
Rob Fletcher discusses recent advancements in interactive digital signage across various sectors. He shares examples of innovative campaigns and installations that illustrate the diverse ways this signage is used to create engaging experiences and improve collaboration. Examples include Ocean Outdoor's Coca-Cola collaboration using AI and QR codes, Blue Square X's 110-inch interactive display, and PPDS's installation of collaboration displays at Oracle Red Bull Racing's offices.
Bridging the Gap: Digital and Non-Digital Signage
While digital signage has grown rapidly, Rob Fletcher demonstrates that non-digital signage remains relevant and valuable. Companies are increasingly using both types of signage together to create engaging and innovative campaigns. The European Sign Expo 2025 will further explore these developments in the signage industry.