Personalisation

Personalisation with Marshall Atkinson from Atkinson Consulting

by Richard Askam | 09/05/2023

FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Marshall Atkinson from Atkinson Consulting about Personalisation. Marshall describes how Personalisation focuses on the individual not the group and printing to the scale of one.

Marshall and Richard also discuss opportunities for existing print shops including revenue opportunities as well as Artificial Intelligence.

Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: https://www.personalisationexperience...
 

by Richard Askam Back to News

Interested in joining our community?

Enquire today about joining your local FESPA Association or FESPA Direct

Enquire Today

Recent news

How to decorate hats with anything, anywhere including 3D embellishments
Sportswear
1:24

How to decorate hats with anything, anywhere including 3D embellishments

We speak to Andy Rogers, Marketing Director at Stahls' UK & Europe about decorating hats and specifically the 360 IQ hat press at FESPA Global Print Expo 2024 at the RAI in the Netherlands.

12-04-2024
How to decorate hats with anything, anywhere including 3D embellishments
How to increase heat transfer efficiency with consistently accurate positioning
Sportswear
1:39

How to increase heat transfer efficiency with consistently accurate positioning

We speak to Andy Rogers, Marketing Director at Stahls' UK & Europe about the Pro Place IQ and the technology behind it. Andy shares how the Pro Place IQ projects the image on the screen, down onto the platen.

11-04-2024
How to increase heat transfer efficiency with consistently accurate positioning
FESPA Brasil 2024 breaks records and establishes its position in Brasil
Digital Printing

FESPA Brasil 2024 breaks records and establishes its position in Brasil

FESPA Brasil Digital Printing 2024 established its position as the main digital printing trade show in Brasil and Latin America. The exhibition took place from 11th – 14th March 2024 at the Expo Center Norte, in São Paulo, Brasil. The exhibiton was organised by both APS Eventos and FESPA.

10-04-2024
Global audience of decision-makers firm up investment plans at FESPA 2024
Digital Printing

Global audience of decision-makers firm up investment plans at FESPA 2024

FESPA Global Print Expo 2024, European Sign Expo, Personalisation Experience and the inaugural Sportswear Pro (19 – 22 March 2024, RAI Amsterdam) attracted a global audience of senior decision-makers prioritising investments for business growth.

09-04-2024