Personalisation with Mark Gervais from Ningbo Shenzhou Knitting Co Ltd
FESPA's Personalisation Experience Ambassador, Richard Askam speaks to Mark Gervais, Director of Screen Print at Ningbo Shenzhou Knitting Co Ltd about Personalisation versus Customisation and the current demand from customers from businesses.
Mark discusses the added value for brands to offer Personalisation to their customers and how the success of Personalisation is entirely dependent on the consumers.
Discover the Personalisation Experience taking place alongside FESPA Global Print Expo 2023 and European Sign Expo 2023 from 23rd May – 26th May 2023 at Messe Munich. The Personalisation Experience will bring together 3,500 stakeholders from retailers, brands, agencies to printers and fulfilment houses, connecting them with software providers and OEMs to explore the potential of personalisation in sportswear, packaging, product, loyalty and custom interiors. For more information please visit: HOME - Personalisation Experience 2023
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